Business plan saloon car rental

Rental car not everyone can afford. In Moscow, a good foreign car rental costs $ 40-80 per day. However, the number of customers rolling offices continues to grow.What determines success in this business?

Players

Let's first start car rental division "Intourist". That was 15 years ago. Provided such a service only to foreigners who are accustomed to such service. Worldwide, many tourists and business people arriving in a strange city, sit yourself behind the wheel - it's cheaper than taking a taxi, and provides complete freedom of movement. It is therefore logical that the next rental shop was opened in the capital's international airport, a franchisee of global car rental Hertz.

Guests from abroad until the second half of the 90 accounted for approximately 80% of customers rolling a few firms. But then the ranks of the desired time he borrowed the car began to grow rapidly at the expense of Russian citizens. This fact entrepreneurs are not left unattended.

Now, according to the director of "Alex-pole" Yuri Lvov, the market for car rental without a driver is growing at 15-20% per year. Its turnover amounts to $ 2.5 million per month, and all involved in the Russian hire up to 3,000 cars. When compared to the U.S., this figure is ridiculously low. There's a box "cool" about 2 million cars. On a scale domestic companies remains a dream.

According to experts, the main reason for backwardness of the Russian market of car rental in the fact that many potential customers are simply unaware of the existence of such a service. Therefore, many car rental companies advertise not only your brand, how much service as such. Perhaps this is why "hyped" brands that consumers recognize at first glance would, in this market until there is simply no. The exception is the company "Alex is a pole." However, it is known to the masses is not due to rent, but due to advances in trade by domestic machines.

However, the number of firms engaged in renting is growing. Six months ago started working in Moscow Association of car rental companies. Its members already were eleven companies, which own 800 cars.

- It is interesting that the last three years engaged in hire dozens of new businesses, and none of them have not yet left the market - shares his observations Lions. - This is a fairly rare situation.

Coordinator of Marketing, "Rolf-hire" Ivan Razumov even more daring in their assessments:

- Each year, the market is growing in Moscow on 20-30%, while its total capacity is about $ 3 million a month.

- Segment domestic car rental is already divided between the main players - the director of "Avent" Dmitry Novozhilov. - But on the rental market cars as long as enough space to all. Companies offering quality services at reasonable prices, a little bit. But enough companies who give to foreign car hire five to seven years for the price of new cars.

According to experts from the Association of car rental companies in the near future the market will come dozens of small companies that own small fleet of vehicles - from two to three dozen cars.

Customers

Rent even domestic car is not cheap - $ 18-30 per day. Therefore, in theory, customers of distribution companies should be people with high incomes. But these usually have their own car, and often more than one. Why should they take someone else's car?

- The majority of our clients do have a car. In the car rental company they turn when their car for some reason, "inefficient", for example, repaired, - says Yuri Lvov. - In contrast to foreigners, our citizens have not yet formed the habit of taking a car, coming to a city. That's why 80% of our customers - the people of Moscow and Moscow region.

According to Ivan Razumov, 50% of the clients of their firm - Motorists on the time left without the car. 20-25% - those who take the car for travel or entertainment purposes only. For example, to travel on vacation in Moscow or another city.

Another typical client - a person who from time to time be required to demonstrate its security business partners. Then he rented for a day expensive car exclusively for travel to business meetings.

In addition, the recent increase in the number of corporate clients, taking the car for a long time.

- Many companies prefer not to mess with buying your own car, its maintenance and search for the driver, - says the executive director of car rental companies, Mikhail Yudin.

Autopark

The Moscow market rental cars today can be divided into two segments. In the first "cheap" work the company offering domestic cars. Typically, they exploit the "Lada", in which the most optimal price and quality of Russian cars. This sector is almost entirely controlled by two companies - "Alex is a pole" and "Inkom-Lada". In the park each of them - about 500 cars.

According to experts, is that domestic cars offer a very limited number of large companies, it is not surprising. Not having money to buy hundreds of cheap cars in the "democratic" segment of today no longer come out. Therefore, none of the new companies do not.

Most firms operate in rolling "expensive" segment. The park consists of the largest companies of 150-200 cars of foreign manufacture - "economical", "medium" and "business" class.

Since the vast majority of foreign cars of companies working for two reasons: they are more reliable than our cars, and their rent can take a higher fee. If the firm is also a dealer of some brands, then park your car rolling it generates are the same. For example, "Rolf-hire" works mainly with Mitsubishi, and "Europcar-RUS" - with Audi.The advantages of this approach are obvious. First, the firm is its dealer discount when buying cars, and secondly, it saves them on repair and maintenance, as it makes it in his own mechanic.

Economy-class cars are mainly represented subcompact foreign cars. They are rented for $ 40-50 per day. For business-class market operators include Honda Accord, Volkswagen Passat and Skoda Octavia. For them to take the customer is now $ 80-90. Ride on the executive car - such as Mersedes or Audi A6, - available for $ 130-170 per day. A lease of certain models of expensive cars, for example Mersedes Gelend-wagen, costing customers $ 250 per day.

Get the same type of foreign car rental superprestizhnuyu Porshe or Ferrari in Moscow, in contrast to foreign countries, it is impossible.

The most expensive car, the rental - limousine. Price for the limousine is usually determined by counting not on the day, and for an hour. This is quite natural: most customers only need a limousine for some short-term events such as weddings.Rent "long» Lincoln in Moscow available for $ 60-70 per hour.

Limos are rented with drivers. However, some customers prefer to use the services of drivers and rent-a "normal" cars. This is mainly foreigners.

- They often are afraid to go to the streets of Moscow, - says Dmitry Novozhilov. - In the Russian capital, its strict rules of conduct on the roads that have little in common with the existing worldwide.

The usual margin for driver services - about $ 60 per day. True, these days the driver will only work eight hours. Overtime is paid in addition. Most companies do not keep drivers in the state. As a rule, they are attracted to service-specific orders.On average, seven to ten cars in the park have one driver.

Revenue

Most professionals believe the rental market: small or medium-sized company that has in its fleet to 30 machines, much more profitable to exploit foreign cars.

- If you are working with domestic cars, one car rental stand will have to take two cars at once - one for hire, the other - for parts, - says Dmitry Novozhilov. - Foreign cars incomparably safer.

According to Michael Yudin, the profitability of rental business now stands at 20-25%. However, to obtain a stable income is important to ensure maximum loading of cars. On average, one vehicle is operated about 230 days a year.

- Well, when the machine is working to hire 65-70% of the time. This is comparable to world average load is 72% - said Yudin. - But to ensure this result, more money on advertising to spare.

The experience of companies in the early days of advertising spend up to 10% of the total budget of the firm.

According to Michael Yudin, the most fun car to take a long term lease to corporate clients. The cost of car rental services with much lower, but the benefit is still there, as the load factor increases. For example, if you rent a car economy class is in the "Rolf-hire" $ 55 at the time of day, the cost of monthly rent is determined by the rate of $ 30 per day ($ 900 per month). But renting a long term lease can not expend energy on finding new customers, reduce time spent on paperwork and inspections.In addition, not all machines are in demand for 17 days per month required to earn the same $ 900 at the time a car at standard rate.

Peak sales of distribution companies is in the summer, when the flux of travelers.According to specialists of the company, "Avent" summer demand increases by 30-40%. Many firms in the season increased the cost of rent - an average of 15%.

Lease

According to Ivan Razumov, car rental company is better not to buy cars, freezing plenty of money, and take them on lease. This requires a much smaller investment.

- In this case, include the cost of lease payments to the cost and accelerate the depreciation of the car - said Mikhail Yudin. - In addition, usually two and a half - three years the car, rent written off and sold. At the same time, it loses 30-40% of their original price.

There are various schemes of car leasing, but the most common is:

- First of all, the customer is required to make an initial payment of 20-30% of the price of the car, - says CEO of a leasing company, "Kelvin" Sergei Dianin. - Then he makes a certain amount each month - up to 3% of the total cost of the machine. As a rule, the lease term is 25 months or more. After this time, or hire a company buys a car, fully paying for it or return it to us and we are engaged in its implementation.

If the lease payments are $ 500 per month, and the proceeds from the rental car to rent is $ 1,000, half of that amount remains distributors.

The service life of machinery rental companies deliberately limit the two or three, and sometimes even a half years. As a rule, after the lapse of time the machine is not only loses its appearance, but also begins to idle most of the time in repair shops. According to Ivan Razumov, a rental car for a year on average, "wind the" 35 thousand kilometers, which is considerably greater than if he was in private ownership. Therefore, firms are trying to sell cars until they have lost much in price.

Risks

Car rental offer is not all. All rolling offices, there are significant restrictions on age: Clients must be over 21 and sometimes 25 years. The hosts rolled firms logical reason that older people not only gained experience of driving, but also grows.Therefore, it has no desire to arrange each trip race "Formula 1". In addition, the importance of driving experience. Usually rental companies require customers to have the experience of driving at least one year, sometimes - three years.

In addition, Russian citizens wanting to ride the most expensive and prestigious foreign cars, "punch" for crime. Usually this is done informally - through communication security car rental company with the police or traffic police. If the client has a criminal record, he is usually denied.

But no, even the most thorough review can not give a firm assurance that the machine will not be stolen or gets into an accident. According to statistics, today hijacked almost every fiftieth rolling car.

- Each year, we have for various reasons, eliminated from the system to 15 of 500 vehicles - results statistics Yuri Lvov.

According to Dmitry Novozhilov, 100 orders have 5.6 of accidents, and these costs must somehow be repaid. Indeed, in addition to direct, the company carries and consequential damages, loss of earnings in the days when the machine is "on treatment".

A few years ago, the rental companies had no real impact on clients' actions, damaging cars. Now the situation has changed. First, all companies necessarily insure cars. Second, for better safety net they take with clients small cash bail.

Usually a deposit for the classic "Lada" is $ 150-200 for front-wheel drive vehicles - $ 200-400, for foreign cars economy class - $ 300-500, business class - $ 500-800, and as collateral for a representative is not a sin to take a limousine and more $ 1 thousand

The client, who made a pledge, there is more incentive to return the car in one piece. If an accident occurs through no fault of the client, the deposit will definitely return.

Another method of "safety net" used car rental companies - this is a limited run car rental. Typically, the client is allowed to travel for days 150-200 km, but no more.

- This allows you to stop attempts to use our cars as taxis, - said Ivan Razumov. - It is not only accelerates the wear and tear. People, worked for private carting - our competitors, they serve our potential customers.

If the limit is exceeded path, then hire a company is entitled to retain the client for two to four rubles for every extra kilometer.

Date: 2016-01-14; view: 649