TARGET MARKET - SUBJECT PROPERTY

The location of the proposed restaurant, within a bowling centre complex, is somewhat unique in that it will draw demand from a very specific source. However, the intent of the proposed restaurant is also to cater to local area demand, generated by area employees for lunches and after-work dinners, and to residents, primarily for dinners and to a lesser degree lunches.

To establish the size of the target market for the restaurant and snack bar, the projected number of bowling patrons and the population of area employees and residents was utilized.

> Total bowling patronage has been estimated at 250,000 people per year in Year 1.

> There are 75,000 residents in Whalley, the community surrounding the subject property, and an estimated 1,000 employees in the nearby industrial park, Revy home retail centre, Home Depot retail centre and other commercial businesses along King George Highway and Scott Road, all within a 1.5 kilometer radius of the subject property. From this, we estimate there are 75,000 potential food and beverage patrons from this market annually, assuming the majority will be employees who work five days a week and will eat out 30% of the time (approximately 1.5 times per week).

The visitor estimates used and the potential number of restaurant and snack bar patrons was developed as summarized in the table below. The figures presented are for Year 1 only; patronage is projected to increase annually, commensurate with growth in the projected number of bowling patrons and increased recognition by the local market.

Market Feasibility Study Pacific Bowling Centers Inc. - January 21, 1999 24

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