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Pricing and distribution

Price of 1 ID card for individual is 2000 KZT, which will sold from hospitals.

Price of 1 ID card for clinic/hospital is 1200 KZT from us.

It will be similar to our local service center (CHS) when you get your identity card:

- we produce cards

- sell to the hospitals

- patients buy from hospitals, when all electronic information will be synchronized with card.

Implication of the risk

The main risk is not the willingness of our people to these changes, they would prefer a proven way and will go with all the papers, than trust is all the computer. Also, people will be afraid of the confidentiality of their information. We would also like to note that this is a very long and complicated process that requires careful preparation and training of new employees.

Other risk is creation single data base can be very expensive.

Competitors and type of competition

Competitor: Old system in hospitals. People may not prefer new system, because they accustomed to old service. Therefore introducing the card can be hard.

Type of competition: natural

 

2.13. Competitors’ strengths and weaknesses


Strengths:

ü Existing customer base

ü Established service and cost advantages

ü Well-deserved reputation

ü Special expertise and experience

Weaknesses:

ü Absence of innovation idea

ü Gaps in service areas

ü Lagging in technology

 


SWOT analysis

Strengths:

ü Track data over time;

ü Identify patients who are due for preventive visits and screenings;

ü Monitor how patients measure up to certain parameters, such as vaccinations and blood pressure readings;

ü Monitor histories of illnesses;

ü Fast job, decrease turns to doctors, eliminating the need to fill out paper cards;

ü Improve overall quality of care in a practice;

ü Standardization of healthcare services (by increasing the transparency of the services provided by specific doctor in the institutions).

Weaknesses:

ü Introducing cards is expensive project;

ü Difficulty in implementing;

ü Absence of training of existing medical staff;

Opportunities:

ü Allows users to quickly and easily enter information about the patient;

ü Allows view the patient's MIDC and quickly find information in large volumes of medical records;

ü Orders from the state to public clinics;

ü If this project has success, we will have opportunity to introduce electronic cards to other direction (for example: electronic informatization documents like address’s reference, driver’s license, etc.).

Threats:

ü Unsafe confidential information can be cause of restriction this project (Some experts are still fear that the private health information of patients may fall into the hands of unscrupulous people, for example, who interested in receiving an inheritance, of criminals, or employers who might use this personal information to the detriment of the patient).



ü Attacks from hackers.

3. SALES & MARKETING PLAN

Customers

Private clinics are our main customers. Population cannot buy it directly, therefore, they order it through clinics. As for start up project our geographic customer audience will be consistent only from clinics situated in Almaty and offering private service. According to the data given Department of Statistics of Almaty population of it in 2013 estimated 1,477,564 people. About 43% percent of population chooses private clinics.

 

Number of people choosing private clinics = 635,353

In most cases they are those who don’t spare money for health. In general, they are:

ü Infants, young children. Modern parents care about its children health preferring private clinics because of better service, no queues, and high educated medical professions.

ü Adults aged 25-50. In almost, they have stable work by this age and can let themselves to get better healthcare. The second reason is that some companies provide their employees by health insurance in private clinics.

Market segment


Date: 2016-01-14; view: 254


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