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To differentiate the notion of linguistic concept and its peculiar features

To identify the connection between linguistic concept study and cross-cultural communication

Linguistic and cultural knowledge is basic nowadays when doing even business internationally. With the world emerging from interacting economies and increasing mobility and interaction across borders, linguistic and cultural diversity has increased and as a result there has been a demand for effective cross-cultural communication. Thus, international and intercultural communication, which in the process of cross-cultural hybridization produces new and different types of identity and makes it necessary for people belonging to different cultures to develop the required conceptual competence, is one of the most relevant fields of research in the context of English language teaching and translation.

From an intercultural perspective, the theory which was introduced by Lakoff and Johnson in 1980, and which has been developed further, marks an excellent interdisciplinary ground for investigating the interrelationship between culturally bound and universal constructs in intercultural communication.

Cross-cultural communication (also frequently referred to as intercultural communication, which is also used in a different sense, though) is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures.

There are three types of cross-cultural variation in metaphor usage:

(1) Differences with regard to the particular source-target mappings that have become conventional in the given cultures

(2) Differences with regard to value judgments associated with the source or target domains

(3) Differences with regard to the degree of pervasiveness of metaphor as such, as compared with other (rhetorical) figures. Of these three types, the first type of variation is the most obvious and common one in metaphors. The research findings suggest that in different cultures, metaphor may have different source domains that map onto the same target domain. Many complex conceptual metaphors reflect the various cultural models in that way e.g., life is a journey.

 

To differentiate the notion of linguistic concept and its peculiar features

Language socialization can be broadly defined as “an investigation of how language both presupposes and creates new, social relations in cultural context”. It is imperative that the speaker understands the grammar of a language, as well as how elements of language are socially situated in order to reach communicative competence.

 

IW13: Linguistic concept study and cross-cultural communication: backgrounds and aims.

Linguistic concept and its distinctive features, the "narrow" and "broad" understanding of linguistic concepts. Which two fundamentally different situations are viewed in linguistic intercultural communication? Give their response. Give an example of semantic and etymological doublets. What is the symbiosis of language and culture? How do you understand the definition of a "dialogue of cultures?"



V.B. Kasevych expresses his point of view about broad and narrow understanding of a text too: “A text in a broad meaning is (equal to) speech, the product of speaking (for sound language). A text in a narrow meaning is a unit of speech, which is characterized by integrity and inner coherence, and as such may be separated from the preceding and subsequent texts (if a text is not isolated). A text in a narrow meaning is the largest constructive unit, although, as it was said before, a text may be realized even through one utterance and an utterance — through one word.

Cultural symbiosis* is the merging of different memes. Memes are bits of cultural information that people exchange and share, such as a recipe, a song, or new consumer product. Memes survive, reproduce, and evolve through various forms of imitation and dispersion. Cultural symbiosis is a persistent association of two or more different cultural elements.

Cultural dialogue is an open and respectful exchange of views between individuals and groups belonging to different cultures that leads to a deeper understanding of the other’s global perception.”


Date: 2016-01-14; view: 1077


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