And, of course, the research is both - qualitative and quantitative.

Third stage Ü research results

Speaking tediously and using "high-sounding" words, the Smart TV is a just the new one medium of, of course, the Internet to interact with modern TVs and set-top boxes, thus expanding the range to watch movies, TV shows, cartoons and other programs through a simple Internet access. And here, using fabulous words, I can say that Smart TV opens up a new frontier in comparison with the usual cable TV, where there is an access to a variety of alternative points of view, author and amateur videos which previously we could not get on the TV screens.

What's good is that the television medium becomes more extensive, open and public. It is no longer limited to the standard list of cable channels, and now the user can choose which of the millions of video clips located on the Internet to watch.

The most famous among the Smart TV market in the world is a product of the company Samsung, which is called the Smart Hub. Despite the fact that the company is ahead of all entered the world market, yet on the number of applications it is inferior to another global giant LG and its development of the even almost the same name - LG Smart TV.

Smart TV platforms are reminiscent to long-familiar Smartphones with dozens of tabs behind which are hiding new features of these TVs.

On the next page you will see the representation of already TVs with some main general features and below with the price (both with actual-usual price and price which will become when buying the TV on credit).

Here I am showing the overall conditions and requirements by the 5 banks, which are operating on these three electronics shops.

Fourth stage Ü restrictions issues

Frankly, the only obstacle on the road to conduct this research that I have met is nothing but the time and therefore and consequently, failure to carry out a qualified survey in a large number of electronics stores.

Also, again frankly, I was amazed and really-really surprised of incompetence of consultants, working in these shops, the inability to provide a modicum of information about the particular TV that you are interested in. I was almost angry, because after I had to look and search for most of the information on my own.

It is actually a poor indicator of the brand (I am saying this way as I am a future marketologist and such points are significant) as the consultant of such stores - it's almost the face of the brand, which should serve willingly, bringing and deriving the beautiful image of all brand products.

Fifth stage Ü decisions & suggestions

Here, in fact, about what can I discuss? I think that here is the place and time to advice people, telling what they should take into account and consideration when choosing the TV set, which is not on Android platform.

It seems that there is nothing unknown, it is like for everyday and familiar thing... In one word - TV! But no! Here we will not be right. Those times when with clever expressions on face we were looking for just a big screen and cheep TV are already out of place and it's not very serious, agree. Usually, TVs are bought for the family in a whole and in such case we desire to choose a good nice thing. So, know that the knowledge that is limited by epithets like "colored, flat, bigger and cheaper" is really not enough.

Well, let's start from the price. If you are the potential buyer, decide the amount that you're willing to spend on buying a new TV already at home. I will not dissemble and say that it makes sense to look for the middle and higher price - people's wisdom. Today the "quality = price" actually works strong. Important note is that you should remember that purchases made in the season of excessive demand, that is, on the eve of Christmas and New Year, will certainly be a bit more expensive than at the usual time - take into mind (!). You can, of course, wait, but... then there will be no holiday!

Second - screen resolution & diagonal. Why the price of two outwardly similar TVs with the same diagonal may differ? Answer - because the electronics of previous generations, too, must somehow sell. Such TVs also have the right to life and to its buyer. But if you want to choose a truly modern television, with which you plan to watch shows and movies on high quality, the first thing you should pay attention is the screen resolution.

Screens of classes Full HD (or HD Ready 1080p), also sometimes called as HDTV (High Definition TV), have the resolution of 1920 pixels horizontally and 1080 pixels (rows) vertically (sometimes even 1920 x 1200). TV labeled HD Ready or HD 720, probably, will work good with usual functional signals 1080i and 720p (1280 x 720 pixels), but 1080p HD progressive signal will be hard to play for him, needing interpolation. Also, do not forget that now TV is often used as a large external display for computer, portable music player and a game console. In short, just keep in mind the quality and pity your eyes. If buy something, it should be exactly Full HD (1920 horizontal and 1080 vertical).

Honestly, for me the most important thing is HDMI. HDMI-out is sorely important today.

Also it will be good to check whether your chosen model is able to "perceive" videos and photos from external hard drives and flash cards (USB). For example, the TV in my house does not allow the reading of files from the USB port and I have lost a great opportunity to watch movies on the big screen. So, let’s take the lessons.

With regard to the comparison analysis, essentially, the people who will be able to compare prices of different TV sets in the highest quality electronics stores, will muse about taking what is cheaper, of course.

If you are deciding to think about buying on credit, then, at least, Georgians will think about version, which does not require too much and accurate source of income. Here I can say that for such type of bank we can remind the VTB Bank which, in addition, has other several good loan conditions.

Date: 2016-01-14; view: 685