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Match the polite phrases 1-6 with the replies a-f.Can I introduce my colleague? A. No problem. You're welcome.
A business partner from the UK comes to visit you in your office. Introduce your colleagues. Invite your visitor to a local football match this evening. You are the visitor. You want to know if you can smoke in the office. Your colleague helped you to prepare the conference room for a meeting. Say thank you. You spill coffee on a document that your colleague is reading. Apologise. You are a visitor from abroad. Your business partner takes you to the airport to catch your flight home. Say thank you. · Being direct When you make requests in your country, do you use a lot of polite phrases, or do you just say directly what you want? In some cultures, people prefer to be direct. For example, they may go into a restaurant and say: 'I want to see the menu!' In other cultures, people think it is impolite to be so direct. They might say: 'Do you think we could possibly have a look at the menu, please?' Unit 4. PROMOTING THE IMAGE
Dee Delaney is an independent marketing consultant. You will hear her talking about how companies communicate the image of their brand. Listen and answer the questions. 1Companies don't just sell products. What more do they sell? 2What three examples does Dee Delaney give of things that people buy that 'say something about who you are'? 3What kind of men did Ray-Ban show in the photos in their advertising campaign? 4What kind of people do their customers want to be? 5Is Gap's StressFree clothing for men or for women? 6What two adjectives describe the image of the brand?
· Think of examples of other famous brands. What kind of lifestyle do they sell? How do the advertisements promote the image? Companies don't just sell products. They sell a lifestyle. Nearly everything you buy says something about you: your clothes, your car, your mobile, all show what kind of life you have. Customers choose brands that represent their lifestyle, or the lifestyle they want to have.
Through advertising, companies try to promote an image of the kind of people their customers want to be. For example, Ray-Ban - the sunglasses producer - ran an advertising campaign with photos of strong, dynamic men. The idea was that men who are leaders and heroes wear Ray-Bans.
Another example is Gap. They have a range of clothing for men called StressFree. You can drop something on your trousers and it cleans off immediately. So you have no worries. You can be relaxed and stylish at the same time. The company advertised the clothing with the song, I'm Free.
Date: 2016-01-05; view: 3599
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