Help in expansion of business.

Business requires information regarding competing products, prevailing prices, promotion, market activities, etc. If the trader has to run from place to place to get information, he will end up doing nothing. It will simply result in loss of time. But through business letters, he can make all enquiries about the products and the markets. He can also receive orders from different countries and, thus enhance sales.

Task 1.

A) Fill in the blanks with suitable words.

i. Business letters serve as a/an ............................. in case of dispute in business transactions.

ii. It is ..................... for the businessmen to remember all facts without correspondence.

iii. Business letters build ................... for a businessman.

iv. Business letters are written to .................... information.

v. Business letter is the most .................... mode of communication.

B) Given below are certain statements. Write ‘T’ against true statements and ‘F’ against false statements.

i. Letter is a form of written communication.

ii. Through business letter personal contact can be maintained between buyer and seller.

iii. Business letters lead to decline the goodwill of the firm.

iv. Letter is a convenient and economic mode of communication.

v. Business letters do not help in removing misunderstanding between buyer and seller.

First Impressions.

Oftentimes, the first impression an employer has of a prospective employee is in writing, in the form of a cover letter or letter of application and resume. Opinions are formed and conclusions are drawn from the appearance and content of any correspondence you send. It is important to make the best possible impression so that an interview will follow. When sending a resume, never send it without a cover letter. Usually, when the reader gets your cover letter and resume he/she will immediately flip the cover letter over and glance at the resume first. This is so that a few facts about you are easily obtained (i.e. name, objective, education, extend of experience and skills). If the resume interests the reader, he/she will then flip back to the cover letter and read it in detail. In fact, the cover letter may get more attention than the resume because, although the resume is about you, it is assumed that you had help putting it together. But the cover letter is generally written by the individual and the reader can assess your writing style, communication style and how well you put your thoughts and ideas together.

Junk Mail.

The intent of the cover letter is to introduce yourself to the potential employer, highlight the information given on the resume and convince the reader to grant you an interview. But an employer could receive hundreds of letters and resumes every day. It would be like receiving hundreds of pieces of junk mail. How much of it can you read and which ones do you even care to read? An employer may compare your correspondence with other candidates and determine which appears better. To increase your chances of being selected, your letter must spark the interest of the reader, create a favorable impression and look inviting to read.

Date: 2016-01-05; view: 1180