Reflection of Baroque.

BHSAD

Programme: GDI

Module Title: Critical and Cultural Studies

Module code: 4FTC1142

Semester A. 2015

Tutor: Sokolnikova Alyona

Introduction

The Industrial Revolution took place from the 18th to 19th centuries. It was a period during which: agrarian, rural societies in Europe and America became industrial and urban. The consequences of these changes were different. However, no one can argue with the fact that it has become the healthy ground for different, unusual artists and art styles. Opening lithography technology, and increasing number of product offerings and a sharp demand for new, flashy advertising methods imparted to appearing of an advertising poster as an independent style of art. This new area of art for all time of its existence has learned many talented artists from different eras. However, one of the most important artists who devoted strong correlation between Poster Art and the Art Nouveau style was and still are the Alphonse Mucha.

Alphonse Mucha one of the first looked at the poster as a method of dialogue with the audience by means of visual images. He was guided by his history and one of the first put into advertising the naked female form, as well as used a composition and symbolism as methods for creating a visual dialogue of the poster and the viewer. The strongest example of such dialogue exists in the art of Alphonse Mucha for "Imprimerie Cassan Fils",1896 (Mucha 2012: 16). This Poster was made at the middle of his art carrier that makes it not the most mature work, but the most personal. In this work is easy to find not only the artist's desire to please his client, but also his personal attitude toward his history.

Reflection of Baroque.

It is impossible to analyze any artwork without understanding of its roots. Alphonse Mucha built the foundation for his future artworks with his early passion for Baroque style, which run in European Art between 1600 year and the beginning of the 18th century. Baroque drew in his works catchy flamboyance and dynamics, as well as the inexhaustible love for realism. Half-naked lady, sitting half-turned to the man, working at the printing press. The representation of those two figures refers to the realistic tendencies of the Baroque, the way in which Mucha color represents their bodies and their surroundings evokes memories of “The Union of Earth and Water” 1618 by Peter Paul Rubens (Great artists. Peter Paul Rubens. 2009: 8) Warm muted tones in

“The Union of Earth and Water” Fragment "Imprimerie Cassan Fils",1896

1618 by Peter Paul Rubens. by Alphonse Mucha.

the Peter Paul Rubens painting as in a mirror reflected in the poster by Alphonse Mucha. The dark brown on the back ground slowly turns in the slight blue, suddenly flashes the bright red color - the only flashy color in both paintings, and he leads as toward the gentle, flowing female body. As contrast to the female there is a rough, dark man's body, holding in a hand the tool. Rubens represented what tool as pikestaff of Poseidon, god of the seas. In Mucha printing the man holds in his arm the lithography presses – he is the god of modern typography. Also both paintings has the dynamic movement winch makes the aye travel from the bright female to the men fraught the details on the back and on the frond layers. That is because of the compositions the middle of which are the women. So in both painting the compositions is built the same way. This is the proof that earlier enthusiasm in Baroque influenced The Alphonse Mucha artwork much more than it would seem at first glance.

Date: 2016-01-03; view: 1047