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Master in Marketing and Brand Management, NHH Bergen

Motivation Letter

Dear Sir or Madam,

My name is ……. and I am writing to express my interest in applying for the Master in Marketing and Brand Management Program at NHH. Currently I am a senior student at Graduate School of Management of St.Petersburg State University, in St.Petersburg, Russia. My major is Marketing. I have been interested in this field since my secondary school but it is the Business School that revealed to me all the depth of this science and the range of problems covered by Marketing. That made me really excited by this field and encouraged to broaden my knowledge in Marketing. For example, in summer 2012 I was a research assistant for the project studying brand dilution via trademark infringement. I voluntarily participated in this project to get more knowledge and practical experience. So, I am ready to work hard in order to gather as much knowledge as possible and achieve high results.

While studying at GSOM I acquired a wide range of knowledge and skills. GSOM helped me to develop not only my academic skills and knowledge. It has contributed a lot in the developing of my personality. It has been a challenging path because it was a step into the adult life: I had to change myself in order to get necessary qualities and to work hard to gain knowledge and to meet expectations of people who believed in me. Now I feel that I need to move on in order to develop myself. I understand that to succeed in the contemporary world it is essential to be acquainted with the global business environment and for this reason I decided to apply for Master degree at NHH, one of the leading Business Schools. I am convinced that NHH can provide me not only with the business education of very high quality but also with good communication and practical skills. I have heard a lot of very positive opinions about NHH from my friends who are now undergoing or have already finished Master and PhD programs there. They strongly recommend me this university for its high education standards and rich social life.

Among the courses offered in Marketing and Brand Management Program at NHH I found a number of those which I am particularly interested in, such as Product Development and Design, International Marketing, Distribution Channels and B2B Marketing. These are some of the areas in which I wish to be highly knowledgeable. What I also appreciate in this program is that it allows to acquire knowledge not only in marketing but also in the spheres of finance and international business. It can help me to get a complete picture of the business environment. For instance, I want to understand financial aspects in business better and for this reason I would like to have such courses as Corporate Finance, International Finance and others. Moreover, it will be extremely interesting for me to get Dynamic Pricing and Revenue Optimization course because one of the topics explored in my third-year research paper was Dynamic Pricing. I think that the knowledge base provided by NHH can help me to find a job in the sphere of marketing and to succeed in it.



I know about active social life at NHH. I am very interested in AIESEC NHH group as I wish to be more involved in international communities and to get valuable cross-cultural skills which are of high importance nowadays. I also know about Buddy Program at NHH and I would like to be a part of this community. I have already been a buddy at GSOM and it was great experience.

I also would like to mention that my opinion about NHH was formed not only with the help of my friends and the Internet but also on the basis of my exchange program in Norway. I was lucky to be a student of NHH during one semester in 2011. I was impressed by the education process: it was very interesting, well-organized, with different combinations of teaching methods (guest lectures, in-class group works, “itslearning” lectures, skype lectures) which helped me to feel really involved into the studies. For that semester I took not only four courses which were required by my university but also two courses which seemed to me interesting. They were Management Consulting and Business Ethics. I was really fascinated with Business Ethics course taught by Knut J. Ims as we had hot class discussions among students and many ideas of the professor seemed to me very valuable. Also Management Consulting taught by Gunnar M. Økland provided me with useful tools of self-analysis and gave me an opportunity to try myself in consultancy. As a whole all the subjects which I took at NHH were absorbing and taught on a very high level. Moreover I really like the Norwegian culture and traditions. After that semester Norway became a part of my soul. That is why while being on the exchange program I already started to dream about entering Master program at NHH.

Finally, I would like to represent Russia at NHH and will work as much as possible to obtain high results. I see NHH as a perfect place for my development in the field of Marketing and for obtaining valuable international experience. I hope that my great wish to become a student of NHH will come true.

Thank you very much for your time and consideration.

Sincerely yours,

 

……….

 

 


Date: 2016-01-03; view: 807


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