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How To Use The AIDA Formula To Convert More Visitors Into Customers

If you own a sales web site you realize that the trick in succeeding is converting as many of your visitors as possible into customers. In other words, getting visitors to buy.
People who ______ (1) are impatient, and they won’t stay at a site longer than they have to. Most sites don't offer them valuable information about what they are interested in, so they click the back-button and leave. Your job is to get their attention. And a typical sales text begins with a headline.
Copywriters traditionally attract people's attention by using a headline that speaks directly to the________ (2). You have to know who you're selling to, and speak directly to them. Avoid wishy-washy, general statements to a large group of people. If you're selling cheap camping tents, you could _______ (3) it right there in the headline: "The Cheapest Camping Tents You'll Ever Find!", or a more specific promise - We Sell Leading Brand Name Tents For Up To 33 % Under Retail Value!.
A great way of attracting attention is to offer something that sounds too outrageous to be true: "This Article Will Show You The One Simple Secret To Making A Fortune On The Internet” Your ________ (4) is to get people to read the rest of your text because in the rest of the text, you will _______ (5) your reader to buy.
Once you have the reader’s attention, you need to develop his interest. Tell the reader what's in it for him in the deal you're offering. What will he or she _______ (6) from buying your product? Focus on your reader, instead on yourself. "How will my life improve if I buy your product?" is a question readers subconsciously ask. Answer this question for them.
Once you have their interest, you need to make them desire what you offer. People do not buy for logical reasons. They buy because they want to. We buy expensive clothes because we think that we'll look great in them. Not because we actually need more clothes. The same with expensive cars. For example, some people who buy expensive cars like to show off in order to get other people's admiration, in that case - use it. Tell them that if you buy this car, people will turn their heads. Another reason for buying an expensive car could be the high quality of the driving experience. Tell them the wonderful feeling of sitting inside the comfortable car. Tell them how quiet the engine runs. Yet another reason is that people want to feel special. Not like everyone else. In that case, use it. Tell these people that this car is extremely exclusive, that only a tiny percentage of people can afford to buy it. Make the reader desire your product by ________ (7) their emotions.
Most people won't buy your product. And even fewer will buy if you don't _______ (8) them to act. One way of compelling people to act immediately, is to give them a ______ (9) offer. Tell them that they need to act today in order to get the product for that low price. Tell them that the offer will expire tomorrow. Tell them that they should stop delaying things, and start moving their lives into the right direction. Get them to act!

Date: 2015-12-24; view: 1156