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OFFER OF GOODS AT A REDUCED PRICE

FRANKLIN AND GORDON ELECTRONICS SUPPLIES, INC. 72-01 Lefferts Boulevard, Rego Park, New York, 11206  
    Our ref. MK/85 Your ref. 22 February 20__ AO Interelectronica Russia 121517 Moscow Sevastopolsky pr., 8     Dear Sirs,   We are glad to inform you that thanks to improved methods of production we are able to offer you our range of video cassettes at a reduced price for large quantities. The average price reduction is 7% .We would like to stress that the quality of our items remains the same – only the finest materials are used.   Please find enclosed details of the new prices. You will see that they are considerably lower than those of manufacturers of similar video cassettes in our country or elsewhere. Our prices are quoted c.i.f. Moscow. The new prices apply to minimum orders of $20,000 and are effective as from 15 March. Payment by irrevocable letter of credit is requested.   We can guarantee immediate delivery as our ample stocks enable us to execute all orders promptly.   If our offer is acceptable to you, please confirm by return. We look forward to supplying you at the new prices.   Yours faithfully, M.Kennedy M.Kennedy Sales Manager  
 

OFFER OF GOODS FROM AN ESTABLISHED SUPPLIER

KINBOTE PRODUCTS LTD. 45 Bedford Road Bristol BS7 9PP  
    Our ref. 180/NW Your ref. 21 July 20__ Mr. A. Nikitin Exotic-Trade Russia 121355 Moscow Ivana Franco st., 8   Dear Mr. Nikitin,   We would like to inform you that we have been fortunate enough to obtain a further supply of Indian tea of the same quality as that we provided you with last year.   The total consignment is only 20,000 kg. Immediate delivery is guaranteed. We are pleased to offer you a net price of ₤ 1.50 per kilo. The price is ex-warehouse Bristol and we can allow a 15% trade discount with payment on a documents against payment basis.   As the demand for this commodity on world markets has increased greatly we shall not be able to offer further supplies at such a favourable price, and the next consignment will be rather dearer. This offer is firm for 7 days. We will urge you to place your order as soon as possible.   Yours sincerely, Nigel Woods Nigel Woods Export Manager  
 

THE CUSTOMER DECLINES AN OFFER

EXOTIC-TRADE Russia, 121355 Moscow, Ivana Franco st., 8  
    Our ref. 51/AN Your ref. 180/NW 24 July 20__ Mr. N. Woods Kinbote Products Ltd. 45 Bedford Road Bristol BS 7 9PP United Kingdom     Dear Mr. Woods,   Thank you for your letter of 21 July in which you offer us Indian tea at ₤ 1.50 per kg. To our regret we are not able to accept your offer as we have just been offered a better price and more favourable terms by an Indian exporter of tea.   We may revert to this matter again, if you quote us a lower price and improve your terms.   Yours sincerely, A.Nikitin A.Nikitin Manager    
 

FOCUS 2. Comprehension questions

LEAD-IN 1

? What is a quotation?

? What subjects should a quotation cover?

? What is the difference between the gross price and the net price?

? What is a firm offer? Is it legally binding on the supplier?

? What provisions for prices can be added by the supplier to a quotation?

? What discounts may be allowed by the supplier?

? What are the ways of quoting terms?

? What is the difference between fixed and negotiable terms?

 

LETTER 1.1.

? What prices are quoted in the quotation?

? What is included in the price? Is it a gross or a net price?

? How long will the supplier keep to the stated prices?

? What method of payment is stated?

? What is the quoted time of delivery?

 

LETTER 1.2.

? What concession was requested from the supplier?

? What discount can the supplier offer?

? What does the amount of the offered quantity discount depend on?

? What prices are quoted?

? What discount is offered on the prices?

? What is the proposed method of payment?

? Are the stated terms firm or negotiable?

? What delivery dates are specified and why?

? How does the supplier suggest that the method of payment could be changed in the future?

? What enclosures have been made?

 

LEAD-IN 2

? Why can the supplier offer goods without waiting for an enquiry?

? When do suppliers make special offers?

 


LETTER 2.1.

? What is the purpose of the letter?

? What products are offered?

? Why are their prices so competitive?

? Will the quoted price apply to other offers?

? Why can the supplier meet the offeree’s specification and effect shipment within a week?

? In what way does the supplier persuade the offeree to place an order at once?

LETTER 2.2.

? What is offered in the letter?

? Why can the supplier offer competitive prices?

? What kind of offer is made?

? What prices are quoted by the supplier?

? What sort of payment does the supplier ask for?

? Why can the supplier guarantee immediate shipment?

? How does the supplier encourage the offeree to place an order promptly?

 

LETTER 2.3.

? What does the salutation suggest?

? What does the supplier offer and why?

? What is enclosed with the letter?

? What prices are quoted?

? Why will c.i.f. prices be dearer?

? What discount is offered?

 

LETTER 2.4.

? Why is the supplier able to offer goods at a reduced price?

? What is the average price reduction?

? How does the supplier indicate the high quality of the goods?

? What prices are quoted?

? What orders do the new prices apply to?

? How does the supplier stress that his prices are competitive?

? When do the new prices become effective?

? What method of payment is requested from the offeree?

? Why can the supplier guarantee immediate delivery?

? What is requested from the offeree if he accepts the offer?


LETTER 2.5.

? Why is it obvious that it is a letter from an established supplier?

? What is offered by the supplier?

? What price is offered?

? On what condition will the supplier allow a 15 % trade discount?

? How does the supplier encourage the customer to place an order immediately?

? How long will the supplier hold the consignment?

 

LETTER 2.6.

? Why is the customer unable to accept the offer?

? What can make him revert to the matter?

 

Date: 2015-12-24; view: 951

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