Create a Facebook Page

Marketing Bank

Message Package Sample with Mission statements and programs review

Online Marketing

A. Website

B. Social Media

C. Internet

Marketing Bank

A Marketing Bankis a a single location where you store all of the stuff that you need, and that you are often asked to provide to others. Building your marketing bank will save you tons of time, because you’ll always know where to look for that logo, program description, color palette, etc. And you can also send staff and volunteers right to it, so you aren’t constantly forwarding files to others, saving even more time. You can store your bank on a shared drive, ideally where others can access it remotely.

· Logos, in various sizes and colors

Content Marketing and Your Non-Profit

If you think about it, you’ll quickly realize that non-profits have been using this type of marketing for years.

Content marketing products take the form of annual reports, custom magazines, print or online newsletters, blog posts, articles, success stories, whitepapers, webcasts/webinars, podcasts, video, in-person events, ebooks, research reports and email.

If you're involved in a non-profit, you likely just said to yourself "we do that" at least three or four times, right? But it’s not just about doing content marketing; it’s about doing it well.

Tips for Non-Profits on Facebook

Facebook can be a valuable tool for non-profits worldwide, as the recent Haiti earthquake fundraising has illustrated, yet many non-profits may be unsure how to proceed with social network marketing. Millions of dollars were raised in the immediate aftermath of the January earthquake after Facebook users populated the network with status updates imploring friends to donate money with text messaging.

But you needn’t wait for a natural disaster to make Facebook work for your non-profit. There are many different ways to utilize the service for your non-profit, from creating an application to setting up a store or even buying Facebook ads.

If your non-profit is already on Facebook, or if taking your non-profit’s message to Facebook is something you’re planning to do, these tips can help you strengthen your social network presence.

Facebook has directly catered to non-profits present on the social network with a resource page, facebook.com/nonprofits, specifically to help them use the site. It includes the latest examples of how many organizations are using Facebook today. Be sure to take a look for more information.

Create a Facebook Page

You may or may not already have a Facebook Page, but there are a few good reasons to create a Page as opposed to a Group. First off, Pages allow you to publish directly into the news stream where you can engage your fans with a variety of different media, such as videos, polls and status updates. Secondly, Pages allow you to analyze how fans are interacting with your page via the Insights Dashboard, giving you instant feedback to help you adjust your method. You can also do things like buy advertising on Facebook for your Page to increase your number of fans (more on that below).

Use Applications

Example: Causes

Causes launched in 2007 to help Facebook users be able to make a difference without having to leave the social network. The application markets itself as a way for anyone to make a difference using Facebook to tell friends about causes, ask them to donate and generally get the word out, according to their page, “Causes was founded on the belief that in a healthy society, anyone can participate in change by informing and inspiring others.”

Anyone can create a user-created advocacy group on Causes and administrators of those groups post announcements and communicate with members of that cause through email and Facebook notifications, foster discussions, share information, sign petitions and fundraise. Its Nonprofit Partner Center includes features to help organizations with multiple chapters better manage the app.

Date: 2015-12-18; view: 574