Business description

The main point of our project is to create a coffee-bar in Galeria Grochów (Rondo Wiatraczna, 01-001 Warszawa, Polska) for service local citizens and tourists. Company is focused on providing service for people with average income. The starting date is 15.02.2012. The project will be registrated as partnership (in Poland Spółka cywilna) of three people in 02.01.2012 and place will be rented 10.11.2011. To realization the project it is planned to get loan in the amount of 150000 zł with 10% interest for one year and 2% commission from the loan. Our coffee-bar will be situated near the main street in a big trade center.

In future this project will bring a big profit due to immigration and increase in population. Also Euro 2012 will contribute much to the development of our coffee-bar. We suppose that our unique style of music cafe will attract more customers. And in 3 years we want to build three cafe-bars in that district.

Our team also knows that sometimes companies get in trouble: in this case we developed exit strategy which we will use in a difficult situation. If our company will be in crisis we can reconstruct Coffee Play as a coffee-bar with alcoholic drinks and expand our product offer. We can add such assortment like quick lunch or morning breakfast to our menu or some food and drinks which you can take from our coffee-bar. In Czech Republic such coffee-bars have achieved big popularity. That is why our exit strategy is to expand assortment of our menu.

3. Product

In our coffee-bar people can relax after shopping or have a lunch during their work. Also our coffee-bar has a good location. Now they (people) don't need to go to the left part of the city to drink good coffee. And while they are enjoying their cup of coffee they can listen to the live music and hits of great singers and bands. Also they can use such services like free internet to connect with friends or to finish their job in comfortable atmosphere. Or meet their friends in nice environment. And we can offer them to celebrate their birthdays and order food, drinks and music.

We want to expand our product offer with other delicious desserts and drinks which we lend from other countries. We want to include pancakes, cakes, fruits dishes, cheesecakes etc.

5. 'Coffee Play' will be official name of our coffee-bar. We want to create a chain of coffee-bars in Praga. Style of our coffee-bar will combine coffee and music. We want our clients to feel relaxed and to enjoy design of our coffee-bar. We want to sell our franchise with our design and menu. And we will take only 5% from net sells and cost of our franchise will be 80000zl, each new coffee-bar 20000zl, and we will afford our development from design for our clients.

4. Market analysis

In Galeria Grochów average amount visitors is 1000 per day. Practically all of them come to eat, relax and make shopping. And supply of our coffee-bar will find support among customers. Our competitors are only one cafe, one bar and one restaurant in Galeria Grochow and 2 cafes and one restaurant in that district. Our customers are people with average wealth who can spent minimum 10 zł per day on food or drinks and want to have some fun. And we can satisfy their wishes with our big assortment of drinks and dishes, free internet and music in our coffe-bar. We expect that per day in average we will have 100 clients. We will use services of some advertising companies (flyers, development of our own internet site, stands with information) to increase quantity of our clients .And we will develop our own design and style (musical cafe). It's not a secret that Euro 2012 is very close to us. And one of the main stadiums is located in Praga. And this situation will have a good influence on the development of our business. In a year we expect that quantity of our clients will increase by 50%. And in 5 years our coffee-bars will be well known all over Praga.

5. Management

Aleksandr Valuyskov has some experience in business and practically used his skills in account for the purchase of products in the distribution company Micado. He was assistant of sell and supply chain manager. He will work with financial documentation and analyses of the market. He will make market statistic and search for the ways of increasing our profit.

Dzmitry Dashchinsky will be responsible for market strategy and human resources and also will be working with design of the coffee-bar. He will search for good personal, will explain rules for them and create relaxing atmosphere for our clients. Also he will be working with advertisement and other ways to attract customers. And we will choose one assistant from workers who will manage coffee-bar while Dzmitry will be absent.

Michał Szerszenowicz has some experience in business. He worked as assistant of manager. He will be accountant and he will be a representative on the market. He will realize advertisement and another ways of attracting clients.

We will have 4 workers. Their salary will be 2000zł plus tips for each person. One administrator, three barmen. Each worker will work 32 hours per week. They will make report each week for Dzmitry.

Board of directors will be arranged each week to control the situation on market. After one year we will arrange it not so often to work out a new plan to develop our Idea of coffee-bar and increase our profit.

6. Finance plan

Monthly costs (netto) =monthly fixed costs +monthly variable costs = 29261,35 zł

Monthly income (netto) = 47227,5 zł

Revenue (netto) = monthly income (netto) – monthly costs (netto) = 17966,15 zł

Revenue for 1 owner:
For first year:

first month

6049,49-113,05(social insurance)=5935,95-19%=4808,12
4808,12/3=1602,70 zl
1602,70-209,58(health insurance)= 1393,1265zł

Date: 2015-12-18; view: 358