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CHAPTER THIRTY-NINE 6 page

address; Moritz, 97.

CHAPTER 4: ATARI AND INDIA

Atari: Interviews with Steve Jobs, Al Alcorn, Nolan Bushnell, Ron Wayne. Moritz, 103–104.

India: Interviews with Daniel Kottke, Steve Jobs, Al Alcorn, Larry Brilliant.

The Search: Interviews with Steve Jobs, Daniel Kottke, Elizabeth Holmes, Greg Calhoun.

Young, 72; Young and Simon, 31–32; Moritz, 107.

Breakout: Interviews with Nolan Bushnell, Al Alcorn, Steve Wozniak, Ron Wayne, Andy

Hertzfeld. Wozniak, 144–149; Young, 88; Linzmayer, 4.

CHAPTER 5: THE APPLE I

Machines of Loving Grace: Interviews with Steve Jobs, Bono, Stewart Brand. Markoff, xii;

Stewart Brand, “We Owe It All to the Hippies,” Time, Mar. 1, 1995; Jobs, Stanford

commencement address; Fred Turner, From Counterculture to Cyberculture (Chicago, 2006).

The Homebrew Computer Club: Interviews with Steve Jobs, Steve Wozniak. Wozniak, 152–

172; Freiberger and Swaine, 99; Linzmayer, 5; Moritz, 144; Steve Wozniak, “Homebrew and

How Apple Came to Be,” www.atariarchives.org; Bill Gates, “Open Letter to Hobbyists,” Feb. 3,

1976.

Apple Is Born: Interviews with Steve Jobs, Steve Wozniak, Mike Markkula, Ron Wayne. Steve

Jobs, address to the Aspen Design Conference, June 15, 1983, tape in Aspen Institute archives;

Apple Computer Partnership Agreement, County of Santa Clara, Apr. 1, 1976, and Amendment to

Agreement, Apr. 12, 1976; Bruce Newman, “Apple’s Lost Founder,” San Jose Mercury News,

June 2, 2010; Wozniak, 86, 176–177; Moritz, 149–151; Freiberger and Swaine, 212–213; Ashlee

Vance, “A Haven for Spare Parts Lives on in Silicon Valley,” New York Times, Feb. 4, 2009; Paul

Terrell interview, Aug. 1, 2008, mac-history.net.

Garage Band: Interviews with Steve Wozniak, Elizabeth Holmes, Daniel Kottke, Steve Jobs.

Wozniak, 179–189; Moritz, 152–163; Young, 95–111; R. S. Jones, “Comparing Apples and

Oranges,” Interface, July 1976.

CHAPTER 6: THE APPLE II

An Integrated Package: Interviews with Steve Jobs, Steve Wozniak, Al Alcorn, Ron Wayne.

Wozniak, 165, 190–195; Young, 126; Moritz, 169–170, 194–197; Malone, v, 103.

Mike Markkula: Interviews with Regis McKenna, Don Valentine, Steve Jobs, Steve Wozniak,

Mike Markkula, Arthur Rock. Nolan Bushnell, keynote address at the ScrewAttack Gaming

Convention, Dallas, July 5, 2009; Steve Jobs, talk at the International Design Conference at

Aspen, June 15, 1983; Mike Markkula, “The Apple Marketing Philosophy” (courtesy of Mike

Markkula), Dec. 1979; Wozniak, 196–199. See also Moritz, 182–183; Malone, 110–111.

Regis McKenna: Interviews with Regis McKenna, John Doerr, Steve Jobs. Ivan Raszl,

“Interview with Rob Janoff,” Creativebits.org, Aug. 3, 2009.

The First Launch Event: Interviews with Steve Wozniak, Steve Jobs. Wozniak, 201–206;

Moritz, 199–201; Young, 139.

Mike Scott: Interviews with Mike Scott, Mike Markkula, Steve Jobs, Steve Wozniak, Arthur

Rock. Young, 135; Freiberger and Swaine, 219, 222; Moritz, 213; Elliot, 4.

CHAPTER 7: CHRISANN AND LISA

Interviews with Chrisann Brennan, Steve Jobs, Elizabeth Holmes, Greg Calhoun, Daniel



Kottke, Arthur Rock. Moritz, 285; “The Updated Book of Jobs,” Time, Jan. 3, 1983; “Striking It

Rich,” Time, Feb. 15, 1982.

CHAPTER 8: XEROX AND LISA

A New Baby: Interviews with Andrea Cunningham, Andy Hertzfeld, Steve Jobs, Bill Atkinson.

Wozniak, 226; Levy, Insanely Great, 124; Young, 168–170; Bill Atkinson, oral history, Computer

History Museum, Mountain View, CA; Jef Raskin, “Holes in the Histories,” Interactions, July

1994; Jef Raskin, “Hubris of a Heavyweight,” IEEE Spectrum, July 1994; Jef Raskin, oral history,

April 13, 2000, Stanford Library Department of Special Collections; Linzmayer, 74, 85–89.

Xerox PARC: Interviews with Steve Jobs, John Seeley Brown, Adele Goldberg, Larry Tesler,

Bill Atkinson. Freiberger and Swaine, 239; Levy, Insanely Great, 66–80; Hiltzik, 330–341;

Linzmayer, 74–75; Young, 170–172; Rose, 45–47; Triumph of the Nerds, PBS, part 3.

“Great Artists Steal”: Interviews with Steve Jobs, Larry Tesler, Bill Atkinson. Levy, Insanely

Great, 77, 87–90; Triumph of the Nerds, PBS, part 3; Bruce Horn, “Where It All Began” (1966),

www.mackido.com; Hiltzik, 343, 367–370; Malcolm Gladwell, “Creation Myth,” New Yorker,

May 16, 2011; Young, 178–182.

CHAPTER 9: GOING PUBLIC

Options: Interviews with Daniel Kottke, Steve Jobs, Steve Wozniak, Andy Hertzfeld, Mike

Markkula, Bill Hambrecht. “Sale of Apple Stock Barred,” Boston Globe, Dec. 11, 1980.

Baby You’re a Rich Man: Interviews with Larry Brilliant, Steve Jobs. Steve Ditlea, “An Apple

on Every Desk,” Inc., Oct. 1, 1981; “Striking It Rich,” Time, Feb. 15, 1982; “The Seeds of

Success,” Time, Feb. 15, 1982; Moritz, 292–295; Sheff.

CHAPTER 10: THE MAC IS BORN

Jef Raskin’s Baby: Interviews with Bill Atkinson, Steve Jobs, Andy Hertzfeld, Mike Markkula.

Jef Raskin, “Recollections of the Macintosh Project,” “Holes in the Histories,” “The Genesis and

History of the Macintosh Project,” “Reply to Jobs, and Personal Motivation,” “Design

Considerations for an Anthropophilic Computer,” and “Computers by the Millions,” Raskin

papers, Stanford University Library; Jef Raskin, “A Conversation,” Ubiquity, June 23, 2003;

Levy, Insanely Great, 107–121; Hertzfeld, 19; “Macintosh’s Other Designers,” Byte, Aug. 1984;

Young, 202, 208–214; “Apple Launches a Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.

Texaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld, Mike

Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242.

CHAPTER 11: THE REALITY DISTORTION FIELD

Interviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce Horn,

Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have variations. See

Hertzfeld, 24, 68, 161.

CHAPTER 12: THE DESIGN

A Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi Coleman.

Steve Jobs in conversation with Charles Hampden-Turner, International Design Conference in

Aspen, June 15, 1983. (The design conference audiotapes are stored at the Aspen Institute. I want

to thank Deborah Murphy for finding them.)

Like a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve Jobs.

“The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68; Sculley, 157;

Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30; Jobs, Stanford

commencement address; email from Susan Kare; Susan Kare, “World Class Cities,” in Hertzfeld,

165; Laurence Zuckerman, “The Designer Who Made the Mac Smile,” New York Times, Aug. 26,

1996; Susan Kare interview, Sept. 8, 2000, Stanford University Library, Special Collections;

Levy, Insanely Great, 156; Hartmut Esslinger, A Fine Line (Jossey-Bass, 2009), 7–9; David

Einstein, “Where Success Is by Design,” San Francisco Chronicle, Oct. 6, 1995; Sheff.

CHAPTER 13: BUILDING THE MAC

Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld, 71–73;

Wall Street Journal advertisement, Aug. 24, 1981.

End-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs, the

iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch (Knopf,

2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982 (courtesy of Mike

Murray).

Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The Computer

Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,” Time, Jan. 3, 1983; Moritz, 11;

Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,” Fortune, Feb. 7,

1983; “The Year of the Mouse,” Time, Jan. 31, 1983.

Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur Rock,

Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76, 135–138, 158,

160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview, Sept. 8, 2000,

Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple Computer,” Rolling Stone,

Apr. 4, 1996; Rose, 59–69, 93.

CHAPTER 14: ENTER SCULLEY

The Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–75;

Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff, Mar. 3,

1983 (courtesy of Mike Murray); Hertzfeld, 149–150.

The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley, 127–130,

154–155, 168, 179; Hertzfeld, 195.

CHAPTER 15: THE LAUNCH

Real Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales

conference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” Business Week, Oct. 3,

1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young, 327–328.

The “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill Campbell,

Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004; Linzmayer, 109–114;

Sculley, 176.

Publicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,” Newsweek,

Jan. 30, 1984; Levy, Insanely Great, 17–27.

January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of Jan.

1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William Hawkins,

“Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989.

CHAPTER 16: GATES AND JOBS

The Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn. Hertzfeld, 52–

54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of the Nerds, PBS, part

3; Rusty Weston, “Partners and Adversaries,” MacWeek, Mar. 14, 1989; Walt Mossberg and Kara

Swisher, interview with Bill Gates and Steve Jobs, All Things Digital, May 31, 2007; Young, 319–

320; Carlton, 28; Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989;

Steven Levy, “A Big Brother?” Newsweek, Aug. 18, 1997.

The Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193; Michael

Schrage, “IBM Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph of the Nerds,

PBS, part 3.

CHAPTER 17: ICARUS

Flying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld, Alain

Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock, John

Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George Gendron

and Bo Burlingham, “Entrepreneur of the Decade,” Inc., Apr. 1, 1989.

Falling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman, Andrea

Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192; Michael

Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233; Felix Kessler,

“Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.

Thirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman, Elizabeth

Holmes, Steve Wozniak, Don Valentine. Sheff.

Exodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253, 263–

264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head, Jobs,

Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985.

Showdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike Murray.

Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242, 254–255; Mike

Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients, Mar. 7, 1985 (courtesy

of Mike Murray).

Plotting a Coup: Interviews with Steve Jobs, John Sculley. Rose, 266–275; Sculley, ix–x, 245–

246; Young, 388–396; Elliot, 112.

Seven Days in May: Interviews with Jean-Louis Gassée, Steve Jobs, Bill Campbell, Al

Eisenstat, John Sculley, Mike Murray, Mike Markkula, Debi Coleman. Bro Uttal, “Behind the Fall

of Steve Jobs,” Fortune, Aug. 5, 1985; Sculley, 249–260; Rose, 275–290; Young, 396–404.

Like a Rolling Stone: Interviews with Mike Murray, Mike Markkula, Steve Jobs, John Sculley,

Bob Metcalfe, George Riley, Andy Hertzfeld, Tina Redse, Mike Merin, Al Eisenstat, Arthur Rock.

Tina Redse email to Steve Jobs, July 20, 2010; “No Job for Jobs,” AP, July 26, 1985; “Jobs Talks

about His Rise and Fall,” Newsweek, Sept. 30, 1985; Hertzfeld, 269–271; Young, 387, 403–405;

Young and Simon, 116; Rose, 288–292; Sculley, 242–245, 286–287; letter from Al Eisenstat to

Arthur Hartman, July 23, 1985 (courtesy of Al Eisenstat).

CHAPTER 18: NeXT

The Pirates Abandon Ship: Interviews with Dan’l Lewin, Steve Jobs, Bill Campbell, Arthur

Rock, Mike Markkula, John Sculley, Andrea Cunningham, Joanna Hoffman. Patricia Bellew Gray

and Michael Miller, “Apple Chairman Jobs Resigns,” Wall Street Journal, Sept. 18, 1985; Gerald

Lubenow and Michael Rogers, “Jobs Talks about His Rise and Fall,” Newsweek, Sept. 30, 1985;

Bro Uttal, “The Adventures of Steve Jobs,” Fortune, Oct. 14, 1985; Susan Kerr, “Jobs Resigns,”

Computer Systems News, Sept. 23, 1985; “Shaken to the Very Core,” Time, Sept. 30, 1985; John

Eckhouse, “Apple Board Fuming at Steve Jobs,” San Francisco Chronicle, Sept. 17, 1985;

Hertzfeld, 132–133; Sculley, 313–317; Young, 415–416; Young and Simon, 127; Rose, 307–319;

Stross, 73; Deutschman, 36; Complaint for Breaches of Fiduciary Obligations, Apple Computer v.

Steven P. Jobs and Richard A. Page, Superior Court of California, Santa Clara County, Sept. 23,

1985; Patricia Bellew Gray, “Jobs Asserts Apple Undermined Efforts to Settle Dispute,” Wall

Street Journal, Sept. 25, 1985.

To Be on Your Own: Interviews with Arthur Rock, Susan Kare, Steve Jobs, Al Eisenstat. “Logo

for Jobs’ New Firm,” San Francisco Chronicle, June 19, 1986; Phil Patton, “Steve Jobs: Out for

Revenge,” New York Times, Aug. 6, 1989; Paul Rand, NeXT Logo presentation, 1985; Doug

Evans and Allan Pottasch, video interview with Steve Jobs on Paul Rand, 1993; Steve Jobs to Al

Eisenstat, Nov. 4, 1985; Eisenstat to Jobs, Nov. 8, 1985; Agreement between Apple Computer Inc.

and Steven P. Jobs, and Request for Dismissal of Lawsuit without Prejudice, filed in the Superior

Court of California, Santa Clara County, Jan. 17, 1986; Deutschman, 47, 43; Stross, 76, 118–120,

245; Kunkel, 58–63; “Can He Do It Again?” Business Week, Oct. 24, 1988; Joe Nocera, “The

Second Coming of Steve Jobs,” Esquire, Dec. 1986, reprinted in Good Guys and Bad Guys

(Portfolio, 2008), 49; Brenton Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct.

9, 1989.

The Computer: Interviews with Mitch Kapor, Michael Hawley, Steve Jobs. Peter Denning and

Karen Frenkle, “A Conversation with Steve Jobs,” Communications of the Association for

Computer Machinery, Apr. 1, 1989; John Eckhouse, “Steve Jobs Shows Off Ultra-Robotic

Assembly Line,” San Francisco Chronicle, June 13, 1989; Stross, 122–125; Deutschman, 60–63;

Young, 425; Katie Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; The

Entrepreneurs, PBS, Nov. 5, 1986, directed by John Nathan.

Perot to the Rescue: Stross, 102–112; “Perot and Jobs,” Newsweek, Feb. 9, 1987; Andrew

Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Katie Hafner, “Can He

Do It Again?” Business Week, Oct. 24, 1988; Pat Steger, “A Gem of an Evening with King Juan

Carlos,” San Francisco Chronicle, Oct. 5, 1987; David Remnick, “How a Texas Playboy Became

a Billionaire,” Washington Post, May 20, 1987.

Gates and NeXT: Interviews with Bill Gates, Adele Goldberg, Steve Jobs. Brit Hume, “Steve

Jobs Pulls Ahead,” Washington Post, Oct. 31, 1988; Brent Schlender, “How Steve Jobs Linked Up

with IBM,” Fortune, Oct. 9, 1989; Stross, 14; Linzmayer, 209; “William Gates Talks,”

Washington Post, Dec. 30, 1990; Katie Hafner, “Can He Do It Again?” Business Week, Oct. 24,

1988; John Thompson, “Gates, Jobs Swap Barbs,” Computer System News, Nov. 27, 1989.

IBM: Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Phil

Patton, “Out for Revenge,” New York Times, Aug. 6, 1989; Stross, 140–142; Deutschman, 133.

The Launch, October 1988: Stross, 166–186; Wes Smith, “Jobs Has Returned,” Chicago

Tribune, Nov. 13, 1988; Andrew Pollack, “NeXT Produces a Gala,” New York Times, Oct. 10,

1988; Brenton Schlender, “Next Project,” Wall Street Journal, Oct. 13, 1988; Katie Hafner, “Can

He Do It Again?” Business Week, Oct. 24, 1988; Deutschman, 128; “Steve Jobs Comes Back,”

Newsweek, Oct. 24, 1988; “The NeXT Generation,” San Jose Mercury News, Oct. 10, 1988.

CHAPTER 19: PIXAR

Lucasfilm’s Computer Division: Interviews with Ed Catmull, Alvy Ray Smith, Steve Jobs, Pam

Kerwin, Michael Eisner. Price, 71–74, 89–101; Paik, 53–57, 226; Young and Simon, 169;

Deutschman, 115.

Animation: Interviews with John Lasseter, Steve Jobs. Paik, 28–44; Price, 45–56.

Tin Toy: Interviews with Pam Kerwin, Alvy Ray Smith, John Lasseter, Ed Catmull, Steve Jobs,

Jeffrey Katzenberg, Michael Eisner, Andy Grove. Steve Jobs email to Albert Yu, Sept. 23, 1995;

Albert Yu to Steve Jobs, Sept. 25, 1995; Steve Jobs to Andy Grove, Sept. 25, 1995; Andy Grove

to Steve Jobs, Sept. 26, 1995; Steve Jobs to Andy Grove, Oct. 1, 1995; Price, 104–114; Young and

Simon, 166.

CHAPTER 20: A REGULAR GUY

Joan Baez: Interviews with Joan Baez, Steve Jobs, Joanna Hoffman, Debi Coleman, Andy

Hertzfeld. Joan Baez, And a Voice to Sing With (Summit, 1989), 144, 380.

Finding Joanne and Mona: Interviews with Steve Jobs, Mona Simpson.

The Lost Father: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Ken Auletta,

Nick Pileggi.

Lisa: Interviews with Chrisann Brennan, Avie Tevanian, Joanna Hoffman, Andy Hertzfeld.

Lisa Brennan-Jobs, “Confessions of a Lapsed Vegetarian,” Southwest Review, 2008; Young, 224;

Deutschman, 76.

The Romantic: Interviews with Jennifer Egan, Tina Redse, Steve Jobs, Andy Hertzfeld, Joanna

Hoffman. Deutschman, 73, 138. Mona Simpson’s A Regular Guy is a novel loosely based on the

relationship between Jobs, Lisa and Chrisann Brennan, and Tina Redse, who is the basis for the

character named Olivia.

CHAPTER 21: FAMILY MAN

Laurene Powell: Interviews with Laurene Powell, Steve Jobs, Kathryn Smith, Avie Tevanian,

Andy Hertzfeld, Marjorie Powell Barden.

The Wedding, March 18, 1991: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld,

Joanna Hoffman, Avie Tevanian, Mona Simpson. Simpson, A Regular Guy, 357.

A Family Home: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld. David

Weinstein, “Taking Whimsy Seriously,” San Francisco Chronicle, Sept. 13, 2003; Gary Wolfe,

“Steve Jobs,” Wired, Feb. 1996; “Former Apple Designer Charged with Harassing Steve Jobs,”

AP, June 8, 1993.

Lisa Moves In: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Andy Hertzfeld.

Lisa Brennan-Jobs, “Driving Jane,” Harvard Advocate, Spring 1999; Simpson, A Regular Guy,

251; email from Chrisann Brennan, Jan. 19, 2011; Bill Workman, “Palo Alto High School’s

Student Scoop,” San Francisco Chronicle, Mar. 16, 1996; Lisa Brennan-Jobs, “Waterloo,”

Massachusetts Review, Spring 2006; Deutschman, 258; Chrisann Brennan website,

chrysanthemum.com; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997.

Children: Interviews with Steve Jobs, Laurene Powell.

CHAPTER 22: TOY STORY

Jeffrey Katzenberg: Interviews with John Lasseter, Ed Catmull, Jeffrey Katzenberg, Alvy Ray

Smith, Steve Jobs. Price, 84–85, 119–124; Paik, 71, 90; Robert Murphy, “John Cooley Looks at

Pixar’s Creative Process,” Silicon Prairie News, Oct. 6, 2010.

Cut! Interviews with Steve Jobs, Jeffrey Katzenberg, Ed Catmull, Larry Ellison. Paik, 90;

Deutschman, 194–198; “Toy Story: The Inside Buzz,” Entertainment Weekly, Dec. 8, 1995.

To Infinity! Interviews with Steve Jobs, Michael Eisner. Janet Maslin, “There’s a New Toy in

the House. Uh-Oh,” New York Times, Nov. 22, 1995; “A Conversation with Steve Jobs and John

Lasseter,” Charlie Rose, PBS, Oct. 30, 1996; John Markoff, “Apple Computer Co-Founder Strikes

Gold,” New York Times, Nov. 30, 1995.

CHAPTER 23: THE SECOND COMING

Things Fall Apart: Interview with Jean-Louis Gassée. Bart Ziegler, “Industry Has Next to No

Patience with Jobs’ NeXT,” AP, Aug. 19, 1990; Stross, 226–228; Gary Wolf, “The Next Insanely

Great Thing,” Wired, Feb. 1996; Anthony Perkins, “Jobs’ Story,” Red Herring, Jan. 1, 1996.

Apple Falling: Interviews with Steve Jobs, John Sculley, Larry Ellison. Sculley, 248, 273;

Deutschman, 236; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Amelio, 190 and

preface to the hardback edition; Young and Simon, 213–214; Linzmayer, 273–279; Guy

Kawasaki, “Steve Jobs to Return as Apple CEO,” Macworld, Nov. 1, 1994.

Slouching toward Cupertino: Interviews with Jon Rubinstein, Steve Jobs, Larry Ellison, Avie

Tevanian, Fred Anderson, Larry Tesler, Bill Gates, John Lasseter. John Markoff, “Why Apple

Sees Next as a Match Made in Heaven,” New York Times, Dec. 23, 1996; Steve Lohr, “Creating

Jobs,” New York Times, Jan. 12, 1997; Rajiv Chandrasekaran, “Steve Jobs Returning to Apple,”

Washington Post, Dec. 21, 1996; Louise Kehoe, “Apple’s Prodigal Son Returns,” Financial

Times, Dec. 23, 1996; Amelio, 189–201, 238; Carlton, 409; Linzmayer, 277; Deutschman, 240.

CHAPTER 24: THE RESTORATION

Hovering Backstage: Interviews with Steve Jobs, Avie Tevanian, Jon Rubinstein, Ed Woolard,

Larry Ellison, Fred Anderson, email from Gina Smith. Sheff; Brent Schlender, “Something’s

Rotten in Cupertino,” Fortune, Mar. 3, 1997; Dan Gillmore, “Apple’s Prospects Better Than Its

CEO’s Speech,” San Jose Mercury News, Jan. 13, 1997; Carlton, 414–416, 425; Malone, 531;

Deutschman, 241–245; Amelio, 219, 238–247, 261; Linzmayer, 201; Kaitlin Quistgaard, “Apple

Spins Off Newton,” Wired.com, May 22, 1997; Louise Kehoe, “Doubts Grow about Leadership at

Apple,” Financial Times, Feb. 25, 1997; Dan Gillmore, “Ellison Mulls Apple Bid,” San Jose

Mercury News, Mar. 27, 1997; Lawrence Fischer, “Oracle Seeks Public Views on Possible Bid for

Apple,” New York Times, Mar. 28, 1997; Mike Barnicle, “Roadkill on the Info Highway,” Boston

Globe, Aug. 5, 1997.

Exit, Pursued by a Bear: Interviews with Ed Woolard, Steve Jobs, Mike Markkula, Steve

Wozniak, Fred Anderson, Larry Ellison, Bill Campbell. Privately printed family memoir by Ed

Woolard (courtesy of Woolard); Amelio, 247, 261, 267; Gary Wolf, “The World According to

Woz,” Wired, Sept. 1998; Peter Burrows and Ronald Grover, “Steve Jobs’ Magic Kingdom,”

Business Week, Feb. 6, 2006; Peter Elkind, “The Trouble with Steve Jobs,” Fortune, Mar. 5, 2008;

Arthur Levitt, Take on the Street (Pantheon, 2002), 204–206.

Macworld Boston, August 1997: Steve Jobs, Macworld Boston speech, Aug. 6, 1997.

The Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth, “Steve’s

Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?” Newsweek, Aug. 18, 1997. Jobs’s cell

phone call with Gates was reported by Time photographer Diana Walker, who shot the picture of

him crouching onstage that appeared on the Time cover and in the photo section of this book.

CHAPTER 25: THINK DIFFERENT

Here’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman

Pearlstine. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs in a

Box,” New York, June 17, 2007.

iCEO: Interviews with Steve Jobs, Fred Anderson. Video of Sept. 1997 staff meeting (courtesy

of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,” New York Times, Oct. 10, 1997;

Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec. 12, 1997; Carlton, 437.

Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak, “How

We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–247, 255; Bill Gates, “Licensing of

Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate, “How Jobs Killed Mac

Clone Makers,” San Francisco Chronicle, Sept. 6, 1997.

Product Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs. Deutschman, 248;

Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept. 1997 staff meeting.

CHAPTER 26: DESIGN PRINCIPLES

Jony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of

Invention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?” Business

Week, Sept. 25, 2006; “Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000; Rob Walker,

“The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander Kahney, “Design

According to Ive,” Wired.com, June 25, 2003.

Inside the Studio: Interview with Jony Ive. U.S. Patent and Trademark Office, online database,

patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,” Cult of Mac, July

22, 2009; Harry McCracken, “Patents of Steve Jobs,” Technologizer.com, May 28, 2009.

CHAPTER 27: THE iMAC

Back to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve Jobs,

Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the iMac,” Mac

Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business Week, Sept. 25, 2006;

Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander Kahney, “The Man Who

Named the iMac and Wrote Think Different,” Cult of Mac, Nov. 3, 2009; Levy, The Perfect

Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,” Time, Oct. 18, 1999.

The Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon Rubinstein.

Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz, “Resurgence of an American

Icon,” Forbes, Apr. 14, 2000; Levy, The Perfect Thing, 95.

CHAPTER 28: CEO

Tim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes, Steve,

You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim Cook, Auburn

commencement address, May 14, 2010; Adam Lashinsky, “The Genius behind Steve,” Fortune,

Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,” Wall Street Journal, Oct. 16,

2006.


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