Student Information

3. What grade are you in? (Please check one only.)

q 9^th q 10^th q 11^th q 12^th q Other_________

4. NOT including this program, how many times have you participated in Junior Achievement?

o This is my first time o 1 o 2 o 3 o 4 o 5 or more

Knowledge Questions (Please circle the correct answer)

1. Which of the following are sources for successful product and service ideas?

1. Ideas that solve a problem
2. Ideas that change or improve a current product or service
3. Ideas that develop from the entrepreneur’s firsthand knowledge of a group
4. All of the above
5. None of the above

2. Which of the following is the best definition of demographic?

1. The means by which a product or service is made known and sold to customers
2. A group sharing characteristics of a human population segment, used to identify consumer markets
3. The expectations and behaviors of a business that set it apart from its competitors through improvements in quality, value, or delivery
4. None of the above

1. Irina has designed a new line of jewelry and wants to begin marketing her jewelry in her town. Which choice best describes what Gloria will be doing?

a. Making her product known and selling it to customers

b. Creating a new product for a group sharing characteristics of a human population segment, used to identify consumer markets

c. Creating expectations and behaviors for her business that set it apart from its competitors through improvements in quality, value, or delivery

d. Developing a new product or service or improving on an existing product or service

e. Applying for a license to operate an individually-owned business as if it were a part of a large chain

4. Which of the following is the best definition of USP?

1. The means by which a product or service is made known and sold to customers
2. A group sharing characteristics of a human population segment, used to identify consumer markets
3. The expectations and behaviors of a business that set it apart from its competitors through improvements in quality, value, or delivery
4. The standards that help determine what is good, right, and proper
5. A business’s obligation to weigh the consequences to all stakeholders before making decisions

5. When Walt Disney created Disneyland in 1954, he was trying to create a more family-oriented and cleaner version of that era’s local carnivals. Walt Disney is an example of an entrepreneur who used which of the following product development sources?

a. Creating a product or service that solved a problem which previously had no solution

b. Creating a product or service to appeal to a particular demographic that he was a part of

c. Changing or improving a current product or service

d. Creating a new product or service that may or may not be popular or needed

6. There are several internet providers in Peter’s town. He researches all of the companies and finds that “Eureka!” has the lowest rates. However, several friends tell him that they had awful service with “Eureka!” and switched to “Seeker”, which has excellent customer service. Peter decides to sign a contract with “Seeker” because they have better customer service. In this example, “Seeker”…

a. Has a competitive advantage

b. Is marketing to a certain demographic

c. Has used advertising successfully

d. Has engaged in new product development

Date: 2015-12-17; view: 635