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Case Project Decription

As it has been already mentioned in the introduction, the idea for thesis topic came from the project, which is currently running with collaboration of Saimia University of Applied Sciences, Lappeenranta University of Technology and Finnish Institute of Occupational Health. International Service Template for Occupational Healthcare (or OCCSET project) has been started in a year 2013 and the target market research is still keep going.

It has been noticed, that service sector composes the largest part of European Union’s GDP (Gross Domestic Product) – in a year 2014 it has been established as a 73% to total GDP (Central Intelligence Agency 2015). The international tradability of services increases because lots of innovation takes place in services nowadays, thus the sector is constantly growing and developing (European Commission 2015). Occupational healthcare is not an exception, industry of medical services is something that really receives a lot of attention from both, public and private sector. Healthcare and safety is one of the most significant issues that makes people concerned, therefore the business in this sphere is constantly developing and accelerating.

Russian service sector composes 59,4% (established in 2014) to its total GDP, which is considerably smaller compared to the European Union level (Central Intelligence Agency 2015). For Russia, as a developing economy, trends for growing service sector are expected, therefore there is a good potential in a sphere of occupational healthcare services as well.

So the initial aim of the project was to create a commercial export service product based on Finnish occupational health service know-how, which improves the productivity and corporate responsibility of international corporations, especially in Russia. In other words, to use advanced knowledge and expertise of Finnish occupational healthcare service providing system and establish a business for exporting this kind of services to the St. Petersburg area.

The desirable outcomes of the project were planned to be, firstly, providing ability for international corporations to implement their HR strategies and improve employee retention and satisfaction in their international operations. The company, which provides its employees with high-quality occupational health care, has a strong advantages in recruiting process and in retaining the workers. Moreover, such companies attract more employees and thus, improve their corporate competitiveness and image a lot. At the same time, Finnish occupational health care services take an advantage of developing into an export service product, which is a good step for the occupational healthcare sector as a whole.

However, during the stage of target market research, there has been explored, that Occupational Healthcare sector does not exist in Russia in a way it does exist in Finland. In Russia healthcare and occupational safety industries work separately. Healthcare services for employees are managed by Voluntary or Mandatory Health Insurances, whilst occupational safety is controlled and regulated by special organizations, which have more or less nothing to do with healthcare. Those differences between Russian and Finnish occupational healthcare systems are described in more details further in next chapters.



All in all, it appeared to be, that exporting occupational healthcare services to the Russian market would be entering the non-existing market or even creating a new sector of medical services. It takes too much money and efforts to do, especially for foreign initiators and the outcomes are not clear. Consequently, there has been made a decision to use only healthcare service export approach, in other words the objective has changed to establishing a business in healthcare industry of St. Petersburg area. Therefore, the thesis is directed to investigate St. Petersburg healthcare market and find the best possible way of entry. Theoretical and empirical research of the thesis will bring informational value for the further project’s development.

 

 

http://www.indexmundi.com/european_union/gdp_composition_by_sector.html

https://ec.europa.eu/commission/2014-2019/katainen/announcements/making-eu-services-market-engine-growth_en

https://www.cia.gov/library/publications/the-world-factbook/fields/2012.html

https://www.cia.gov/library/publications/the-world-factbook/geos/ee.html

 


Date: 2015-12-17; view: 798


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