Read the text and say what has stirred up the interest to cooking in Britain.

Are British Becoming More Adventurous in the Kitchen?

What comes into your mind when you think of British food? Probably fish and chips, or a Sunday dinner of meat and two vegetables. But is British food really so bland and uninteresting?

Despite a reputation for less-then-spectacular cuisine, Britain is producing more and more top class chefs who dominate our television screens and whose recipe books frequently top the best seller lists. It’s thanks to these TV chefs rather than any advertising campaign that Britons are turning away from meat-and-two-veg and ready-made meals and becoming more adventurous in their cooking habits. It seems that TV programmes have the power to bring a higher profile to cooking and are having real influence on what people cook at home.

According to a new study from market analysts, 1 in 5 Britons claim that watching cookery programmes on TV has encouraged them to try different food. Almost one third say they now use a wider variety of ingredients than they used to, and just under 1 in 4 (24%) say they now buy better quality ingredients than before. One in four adults say that TV chefs have made them much more confident about expanding their culinary knowledge and skills, and young people are also getting more interested in cooking.

With an increasing number of male chefs on TV, it’s no longer ‘uncool’ for boys to like cooking. The UK’s new obsession with food is reflected through television scheduling. Cookery shows and documentaries about food are broadcast during prime time evening slots. Many of the new celebrity chefs promote modern ‘fusion cuisine’, which blends classic ‘British’ cooking with international and exotic influences.

Even the chefs themselves are younger, more beautiful and much more experimental, such as Nigella Lawson and Jamie Oliver. Jamie Oliver was only 23 when he first appeared on British television screens. More than 4 million people tuned in to his popular show ‘Jamie’s Kitchen’. The show began as an experiment and turned into a phenomenon. Jamie gave himself nine months to take a team of unemployed 16 to 24-year-olds, with virtually no previous experience of cooking, and transform them into top class chefs to work in his new restaurant in East London, ‘Fifteen’. Jamie left school himself without formal qualifications and believes that with a passion for food, anyone can become a good cook. ‘Fifteen’ has become a hit in London and is booked up months in advance. Jamie Oliver has proved to be a huge inspiration for British people.

The recent survey finds that the number of those sticking to a traditional diet is slowly declining and around half of Britain’s consumers would like to change or improve their cooking in some way. There has been a rise in the number of students applying for food courses at UK universities and colleges, such as those offered by the School of Culinary Art at South Trafford College. Having been ridiculed for centuries for its mediocre cuisine, is Britain now competing with countries such as France and Italy in the field of culinary excellence?

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Date: 2015-12-17; view: 2177