Give Russian equivalents to the following English words and word combinations.

To keep getting bigger and bigger, the search engine giant, the world’s biggest brand, worth, the market research firm, to keep someone’s position as the world’s most powerful brand, to value the company, rival, a valuable brand, to list at, technology companies, to make up, verb, in everyday use, to hear people say, to Google it, study, consumer, a brand name, to be key for any business, to grow, to protect a business from risk, to position smth for future growth, an ultimate return on investment, chief executive, in the current [economic] environment, to sustain companies in tough times, a brand value, through the recession, valuable brands.

B. WHILE LISTENING

3. Listen to the text “Google first 100 billion dollar brand” twice. First time make notes about the numbers, geographical, proper or personal names which you might hear. When you are listening to the text for the second time, try to catch the events and the order in which they are spoken about.

Agree or disagree to the following statements.

1) Google is the world’s most valuable brand.

2) Google is named the world’s most powerful brand for the first time.

3) McDonalds is the fifth most powerful brand in the world.

4) “To Google” is now part of the English vocabulary.

5) A report says a company’s brand name is actually not that important.

6) The report says a brand name can help a company grow in the future.

7) The report says tough times help a brand to become more important.

8) The value of brands worldwide has decreased to just under $2 trillion.

Fill in the gaps using the following words.

Google first 100 billion dollar brand

Google just keeps _____ bigger and bigger. The search engine giant is not only the world’s biggest brand, it is also the first brand _____ $100 billion. A report from the market research firm Millward Brown shows Google has kept its _____ as the world’s most powerful brand. It _____ the company at $101.4 billion. This is 25 per cent higher than its biggest rival Microsoft, which is the second most valuable brand. The “Top 100 Most Powerful Brands” report lists Coca Cola at number three, _____ by IBM and McDonalds. Technology companies _____ up eight of the top ten. Google’s brand is helped because it is now also a ______ in everyday use. It is very _____ to hear people say “Google it” when they want some information.

The report is the world’s largest _____ of what consumers and businesses think of brands. It says a brand name is _____ for any business to grow. “A strong brand can help protect a business from risk, and position it for future _____,” it says. The authors believe a strong brand name is “the ultimate _____ on investment”. Joanna Seddon, chief executive of Millward Brown, told reporters: "In the _____ [economic] environment, brand has become even more important because it can help to sustain companies in _____ times." Her report says brand value has grown, even through the recession: “The value of brands _____ strong…the total _____ of the top 100 most valuable brands has increased to just under $2 trillion.”

C. AFTER LISTENING

Date: 2015-12-17; view: 1577