The authors find that ‘economic distance does matter’ (p. 1165). Why?

Because of FDIs in more developed and less developed countries tended to have lower hazard rates than FDIs in countries with a similar level of economic development as the home country.

The authors state that ‘economic distance has a significant influence on FDI hazard rates’ for management (p. 1166). What the implications for management?

For example, when firms invest abroad, they need to pay attention to factors related to the level of economic development of host countries, in addition to cultural factors. In fact, the influence of the former may be more permanent than that of the latter.

Semadeni – Minding Your Distance How Management Consulting Firms Use Service Marks to Position Competitively

Group 1

1) Why is firm positioning important? (p. 1)

Positioning defined as determining where to locate relative to rivals. Firms seek ‘balance’ between the forces pulling them toward or pushing them away from each other to maximize the advantages. A balance perspective has increasingly emerged as a way for firms to address the positioning decision. Implicit to the balance perspective is the logic that multiple dimensions must be considered to accurately assess what affects the positioning decision.

2) What is the research question? (p.1)

The research question is how management consulting firms use service marks to position competitively. In this research, the author examined the positioning strategies of firms using mark filings and applying dyadic dynamics and also age, size, prospective services and similarity on service positioning of consulting firm were considered.

3) The author writes : ‘In other words, to accurately disentangle the forces affecting positioning, analysis must be done at the dyadic level by comparing pairs of firms. Examining positioning solely from the perspective of the focal firm omits the effect of the dyadic other on the positioning decision, with the opposite being true as well.’ What does this mean? (p.170)

It means, firms generally pose an asymmetric threat or benefit to one another according to their individual characteristics. For example, Firm A may derive an uncertainty reduction or spillover benefit from locating near to Firm B, but Firm B may receive no such benefit; rather, it may suffer because of increased competition from Firm A’s proximity.

4) What are the conclusions? (p. 181)

1. while focal firms may position individual marks near to other similar marks, they position the firm far from firms with whom they have high competitive overlap.

2. younger firms position themselves near to other firms while older firms position themselves far from other firms, and firms position near to older firms, but far from younger firms.

3. small firms locate themselves far from other firms while large firms locate near to other firms, but firms position far from large firms and near to small firms.

4. prospective services are used to position close to other firms, and firms position close to prospective services.

Rivalry between Multinational Enterprises An Event History Approach

Group 2

Date: 2015-12-17; view: 1024