| Name
| Description
| Values for `period`
|
| post_video_avg_time_watched_by_ad_id
| The average length of time people spent viewing your video by ad id.
| lifetime
|
| post_video_complete_views_paid_by_ad_id
| The number of times your video was viewed via paid impression from the beginning to 95% of its length by ad id.
| lifetime
|
| post_video_complete_views_paid_by_ad_id_unique
| The number of people who viewed your video via paid impression from the beginning to 95% of its length by ad id.
| lifetime
|
| post_video_retention_graph_by_ad_id
| Percentage of viewers at each interval by ad id.
| lifetime
|
| post_video_views_paid_by_ad_id
| The number of times your video was viewed via paid impression for 3 seconds or more by ad id.
| lifetime
|
| post_video_views_paid_by_ad_id_unique
| The number of people who viewed at least 3 seconds of your video via paid impression by ad id.
| lifetime
|
| Name
| Description
| Values for `period`
|
| domain_feed_clicks
| The number of clicks sent to your site from stories in News Feed, Page Walls, or Profile Walls
| lifetime, day
|
| domain_feed_views
| The number of times people viewed stories that link to your site in News Feed, Page Walls, or Profile Walls
| lifetime, day
|
| domain_stories
| The number of times people posted a link to your site through an action on a social plugin or through a status message or Wall post
| lifetime, day
|
| domain_widget_comments_adds
| The number of times people left comments on your site using the Comments plugin.
| lifetime, day
|
| domain_widget_comments_views
| Comments Box impressions on your domain
| lifetime, day
|
| domain_widget_comments_feed_views
| The number of times people viewed stories generated from Comments Box comments on your site.
| lifetime, day
|
| domain_widget_comments_feed_clicks
| The number of clicks sent to your site from Comment stories.
| lifetime, day
|
| domain_widget_like_views
| The number of times people viewed Like buttons on your site
| lifetime, day
|
| domain_widget_likes
| The number of times people clicked the Like button on your site
| lifetime, day
|
| domain_widget_like_feed_views
| The number of times people viewed stories generated from Like button clicks on your site
| lifetime, day
|
| domain_widget_like_feed_clicks
| The number of clicks sent to your site from stories in News Feed, Page Walls, or Profile Walls
| lifetime, day
|
| domain_widget_send_views
| Impressions on the Send Button on your domain
| lifetime, day
|
| domain_widget_send_clicks
| The number of times people sent messages from your domain using the Send button
| lifetime, day
|
| domain_widget_send_inbox_views
| Views of Inbox messages generated by the Send Button
| lifetime, day
|
| domain_widget_send_inbox_clicks
| The number of clicks sent to your site from Send button messages
| lifetime, day
|
| Source
| Description
|
| page_suggestion
| People who liked your Page through an invite from an admin
|
| timeline
| People who liked your Page from the Likes section of their own Timeline or someone else's
|
| ads
| People who clicked 'Like' in an Ad or Sponsored Story pointing to your Page
|
| registration
| People you added to your Page as admins
|
| mobile
| 'People who liked your Page from a mobile device
|
| wizard-suggestion
| People who liked your Page in the New User Wizard when registering for Facebook
|
| profile-connect
| People who liked your Page on the Page itself or in a News Feed or ticker story
|
| external-connect
| People who liked your Page from an external site using a Facebook social plugin
|
| recommended-pages
| People who liked your Page from a Recommended Pages unit on the right column of Facebook
|
| favorites
| Other Pages that have liked your Page
|
| api
| People who liked your Page through an app developed by a third party
|
| page-browser
| People who liked your Page using Facebook's Page Browser
|
| hovercard
| People who liked your Page from the popup window they get when they hover over a link that leads to your Pag
|
| search
| People who liked your Page from their search results
|
| page-profile
| People who liked your Page on the Page itself
|
| ticker
| People who liked your Page from a story they saw about it in ticker
|
| like-story
| People who liked your Page from a story they saw about a friend liking it
|
