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App User Demographics

Permissions

· Valid access token publicly available metrics.

· An app access token can retrieve all metrics for that app.

· A user access token with read_insights permission can retrieve metrics for all apps, pages and domains owned by this user.

· A page access token with read_insights permission can retrieve all metrics for that Page.

< Field ::: Description, id, name, period, values >

Naming Patterns for Metrics

· _unique suffix ---- shows the number of unique users who performed a specific action.

· The _login and _logout suffixes-------- indicate whether someone was logged into or out of Facebook.

· The _source suffix-------- metric will be broken down into a list of referral sources(External referrals by domains and internal by Facebook)

· Metrics that are marked with * are available in real-time, i.e., they are refreshed approximately every 15 minutes. Most other metrics will update once every 24 hours.

Available Metrics

App User Demographics

Name Description Values for `period`
application_active_users 1 day, 7 day, and 30 day counts of users who have engaged with your app or viewed your app day, week, month
application_active_users_locale Top locales of your active users day
application_active_users_city Top cities of your active users day
application_active_users_country Top countries of your active users day
application_active_users_gender Gender of your active users day
application_active_users_age Age of your active users day
application_active_users_gender_age Gender and age demographics of your active users day
application_installed_users Total installations of your app or connections to your Connect app lifetime
application_installed_users_locale Top locales of your app's installed user base lifetime
application_installed_users_city Top cities of your app's installed user base lifetime
application_installed_users_country Top countries of your app's installed user base lifetime
application_installed_users_gender Gender of your app's installed user base lifetime
application_installed_users_age Age of your app's installed user base lifetime
application_installed_users_gender_age Gender and age demographics of your app's installed user base lifetime
application_installation_adds New installations of your app or connections to your Connect site. Follows acceptance of your Terms of Service day
application_installation_adds_unique New installations of your app or connections to your Connect site. Follows acceptance of your Terms of Service day
application_installation_removes Removed installations of your app or connections to your Connect site day
application_installation_removes_unique Removed installations of your app or connections to your Connect site day
application_tos_views Impressions of the Terms Of Service dialog of your app day
application_tos_views_unique Impressions of the Terms Of Service dialog of your app day
application_permission_views_top Impressions of each permissions dialog type day
application_permission_views_top_unique Impressions of each permissions dialog type day
application_permission_grants_top Impressions of each permissions dialog type day
application_permission_grants_top_unique Impressions of each permissions dialog type day
application_block_adds Blocks of your app day
application_block_adds_unique Blocks of your app day
application_block_removes Removed blocks of your app day
application_block_removes_unique Removed blocks of your app day

Page and Post Stories and "People talking about this"



Name Description Values for `period`
page_stories The number of stories created about your Page (Stories) day, week, days_28
page_storytellers* The number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place Note that currently only the weekly value is in real-time if you set until=now in the request. This metric is deprecated after thedeprecate_PTAT migration. day, week, days_28
page_stories_by_story_type The number of stories about your Page by story type. This metric is deprecated after thedeprecate_PTAT migration. day, week, days_28
page_storytellers_by_story_type The number of people talking about your Page, by story type. This metric is deprecated after thedeprecate_PTAT migration. day, week, days_28
page_storytellers_by_age_gender The number of People Talking About the Page by user age and gender day, week, days_28
page_storytellers_by_city The number of People Talking About the Page by user city day, week, days_28
page_storytellers_by_country The number of People Talking About the Page by user country day, week, days_28
page_storytellers_by_locale The number of People Talking About the Page by user language day, week, days_28
post_stories* The number of stories generated about your Page post ('Stories') lifetime
post_storytellers* The number of unique people who created a story about your Page post ('People Talking About This' / PTAT) lifetime
post_stories_by_action_type* The number of stories created about your Page post, by action type lifetime
post_storytellers_by_action_type* The number of unique people who created a story about your Page post, by action type lifetime

Page Impressions

Name Description Values for `period`
page_impressions The total number of impressions seen of any content associated with your Page day, week, days_28
page_impressions_unique The number of people who have seen any content associated with your Page day, week, days_28
page_impressions_paid The number of impressions of a Sponsored Story or Ad pointing to your Page day, week, days_28
page_impressions_paid_unique Number of people who saw a sponsored story or Ad about your Page day, week, days_28
page_impressions_organic The number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans day, week, days_28
page_impressions_organic_unique The number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans day, week, days_28
page_impressions_viral The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place day, week, days_28
page_impressions_viral_unique The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place day, week, days_28
page_impressions_by_story_type Total impressions of stories published by a friend about your Page by story type day, week, days_28
page_impressions_by_story_type_unique The number of people who saw a story about your Page by story type day, week, days_28
page_impressions_by_city_unique The number of people who have seen any content associated with your Page by city day, week, days_28
page_impressions_by_country_unique The number of people who have seen any content associated with your Page by country day, week, days_28
page_impressions_by_age_gender_unique The number of people who have seen any content associated with your Page by age and gender grouping day, week, days_28
page_impressions_frequency_distribution The number of people your Page reached broken down by how many times people saw any content about your Page day, week, days_28
page_impressions_viral_frequency_distribution The number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page day, week, days_28
page_impressions_by_paid_non_paid The total number of impressions seen of any content associated with your Page, broken down by total, paid, and non-paid day, week, days_28
page_impressions_by_paid_non_paid_unique The number of people seen of any content associated with your Page, broken down by total, paid, and non-paid day, week, days_28

Page Engagement

Name Description Values for `period`
page_engaged_users The number of people who engaged with your Page. Engagement includes any click day, week, days_28
page_consumptions The number of times people clicked on any of your content day, week, days_28
page_consumptions_unique The number of people who clicked on any of your content day, week, days_28
page_consumptions_by_consumption_type The number of times people clicked on any of your content, by type day, week, days_28
page_consumptions_by_consumption_type_unique The number of people who clicked on any of your content, by type day, week, days_28
page_places_checkin_total The number of times people checked into a place day, week, days_28
page_places_checkin_total_unique The number of people who checked into a place day, week, days_28
page_places_checkin_mobile The number of times people checked into a place using mobile phones day, week, days_28
page_places_checkin_mobile_unique The number of people who checked into a place using mobile phones day, week, days_28
page_places_checkins_by_age_gender gender and age of people who checked in at your Place day
page_places_checkins_by_locale top locales of people who checked into your Place day
page_places_checkins_by_country top countries of people who checked into your Place day
page_negative_feedback The number of times people took a negative action (e.g., un-liked or hid a post) day, week, days_28
page_negative_feedback_unique The number of people who took a negative action (e.g., un-liked or hid a post) day, week, days_28
page_negative_feedback_by_type The number of times people took a negative action broken down by type (see negative feedback types) day, week, days_28
page_negative_feedback_by_type_unique The number of people who took a negative action broken down by type see negative feedback types) day, week, days_28
page_positive_feedback_by_type The number of times people took a positive action broken down by type (see positive feedback types) day, week, days_28
page_positive_feedback_by_type_unique The number of people who took a positive action broken down by type (see positive feedback types) day, week, days_28
page_fans_online The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST day
page_fans_online_per_day The number of your fans who saw any posts on Facebook on a given day. day

Date: 2015-12-17; view: 956


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