Paper distribution goal

Annual editions: 12 annual issues

Total distribution/production:5000 copies

Price for subscribers: 5 Euros

Price in store: 10 Euros (5 Euros profit for store)

Initial distribution goal/method: I believe that a blog with 9000 weekly unique hits should be able to convert this base to at least 500-1000 initial subscribers. The initial goal for national coverage through stores/kiosks should be 2000-4000. The total number of printed copies would be aprox. 5000.

1. Planning phase; prepare for an initial production of 12 annual editions. It is wise to start of slowly with a magazine (monthly edition) and slowly build up your base until you are in a position where you can create a “5 times per week – newspaper”. Total price will be 10 Euros per magazine whereas 5 Euros will be the cut to the seller (the kiosk/store selling it). You will split the distribution into: 1: Subscription (5 Euros per copy), 2: Sold at stores/kiosks (10 Euros per copy).

2. Convert 500-1000 unique readers into paying subscribers. This can be done through “in house” sales methods on the blog/site. Before you initiate your “in house sales campaign” I would recommend that you create a graphical illustration of the front page (jpg) of the first paper edition of the magazine to show people what they can expect (with perhaps a small appendix)

3. When the site/blog-owner has managed to acquire a minimum of subscribers (aprox 500-1000 minimum), they may finallycontact the “director of distribution” in your countries leading retail corporation(s) (the corporation that owns a majority of kiosks/small stores and evaluates which magazines they shall sell). Set up a meeting with him, bring a laptop and a nice PowerPoint presentation and present the editorial content and argue why it will be profitable for his company to allow your magazine to be distributed from their stores/kiosks. Add a graphical illustration of your first magazine to your PowerPoint presentation. You must present credible arguments especially from a business point of view. You should, however, also be prepared to defend the this conservative concept from a moral and democratical point of view. Larger countries such as the UK, France and Germany) will have several corporations like this so you will have to set up meetings with several of these directors. Under normal circumstances, and providing your presentation is good, your magazine will be given a “test period”, where the “sales numbers” will be the deciding factor. End note: definition of hate speech - f example racist magazines will not be accepted but moderate magazines, such as magazines critical of multiculturalism, Islamisation, pro-culture etc. should be able to be accepted unless the director in question is a dedicated left winger. Create an initial/intentional distribution agreement; f example that you are allowed to sell your magazines from 500 stores/kiosks over a 3 month test period.

4. A monthly edited PDF file with articles/essays is to be prepared and sent by email to a commercial publication partner such as www.07.no. A company such as the “07 Group” is a wide range “publication partner” which can handle the following tasks:

Edit/design the initial PDF file template if necessary and edit/prepare it for print. If the staff/editors/journalists at the blogsite lacks basic PDF editing skills the publishing company can handle everything from design, editing, adding/creating graphics and extra text and they can even design a basic template for you. The end result will often be a template where the editor can just fill in content. Companies such as the 07 Group will then print the finished PDF file in the desired magazine format. In our case, this will be a standard magazine format with typically glossy front/back page and put together by two staples.

The publishing company will then apply addresses and send out the 500-1000 completed issues to your subscribers. They will then truck a shipment of 4000 magazines to the distribution central of the store/kiosk corporation.

5. As soon as the above is done, you may formalise (at this point you should already know how much you are going to pay) your agreement with the publishing company. The only thing to keep in mind is to follow point 1 to 4.

Date: 2015-12-17; view: 507