Advertising and ratings

"We paid $3 billion for these television stations. We will decide what the news is. The news is what we tell you it is."

David Boylan, Station Manager WTVT, Tampa,

When the media depends on advertising, the advertisers can exert pressure. A large media conglomerate may be able to absorb the loss of advertisers but a smaller, alternative newspaper or radio station may be pushed out of business. Advertisers frequently use their influence to stop stories detrimental to their interests.

In a 1992 survey in the UK, 150 newspaper editors stated that 90% of their advertisers had interfered with stories; 70% of the advertisers had tried to stop stories. 40% of the editors had succumbed to pressure from advertisers and made the changes requested.

In the UK in 1990, new laws meant that TV news had to make a profit. This has led to a decline in serious news items and more emphasis on "human interest" stories and celebrity "news". Advertisers want viewers; ratings become more important than giving information; the news companies abandon investigative journalism to "give the public what it wants".

Deregulation has meant that requirements to produce in-depth public affairs programming were removed. Programs that cover "controversial" subjects are screened at late hours or completely ignored.

As the number of commercial radio stations increases, the output becomes more bland and more predictable.

News Sources

"We have relationships with reporters that have helped us turn some intelligence failure stories into intelligence success stories. Some responses to the media can be handled in a ... phone call."

CIA Report

News is often given out by government sources.

Statements, statistics and new policies are introduced in controlled press conferences. Journalists who consistently question the official line too rigorously may be excluded from access. This is bad for a newspaper which relies on fast and fresh news.

In a conflict situation, a process called pooling is used to control what information is given out. A small number of journalists (sometimes only one) are taken by the military to observe and the news is then shared with other journalists. Journalists who attempt to obtain news independently can be excluded from future events.

90% of the world's news comes from just three agencies: Associated Press (USA), Reuters (UK) and Agence France Presse (France), all supporting globalism and multiculturalism. Associated Press (AP) and Reuters make large profits selling financial and corporate information. The "free market" view of the world is thus very profitable. Alternate views can lose the companies money so are rarely aired.

In television, news is supplied by four main agencies: Reuters and the BBC (from the UK) and World Television Network (WTN) and CNN (from the USA), all supporting globalism and multiculturalism. Reuters supplies over 400 broadcasters in 85 countries and reaches an audience of 500 million people. WTN supplies news to 3,000 million people.

All the above agencies support multiculturalism and globalism. News critical of multiculti and globalism is rarely allowed to be distributed.

As the internet is a good source of alternative news, it is expected that the EUSSR/USASSR hegemony is likely to make a push to limit alternative coverage in the coming decades.

Negative Responses

Western European multiculturalist regimes actively put their policies across by using their loyal subjects the MSM, briefings, interviews and publications.

It is impossible to effectively criticize the multiculturalist MSM hegemony as they make out 98% of the news companies and control 95% of the news distribution in Western Europe. Alternative news distribution on the internet (5% and increasing) is under attack as well and it is likely that new EUSSR “hate laws” will make it illegal to criticise multiculturalism and Islam in the future.

Date: 2015-12-17; view: 529