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TV commercials and their peculiarities.

2. This Johns Hopkins educated engineer with an MBA

This Johns Hopkins educated engineer with an MBA from Harvard has turned his original concept into a reported $1 bn-a-year multimedia news and information empire. Today Bloomberg owns a news wire service and a satellite television network.

He also syndicates radio programming, publishes a consumer financial magazine and maintains a Web site that he says gets 45,000 visitors a day. Bloombergs name has become prominent throughout the investment and news-gathering industries. Through Bloomberg has fewer subscribers than Reuters and Dow Jones/ Telerate, his competitors in the financial information business, his system is growing faster and is often praised as easier to use.

Yet, unless you belong to the financial world, you may not have seen his empire growing, but Bloomberg, with his privately held company, may exert more autocratic control than any one man in the information business.



 

 

11

Former and current trademarks used generically.

2. In a series of posters Volkswagen

In a series of posters Volkswagen likened its new Golf to a religious revelation. Following furious complaints from the Catholic Church the German carmaker decided to retract thousands of billboard advertisements.

The company was accused of running a deliberately provocative advertising campaign showing disrespect for the fundamental values of society and for the beliefs of the faithful. The Volkswagen campaign night look like a marketing disaster, but increasingly ad agencies are selling clients not simply their ability to write ads but their ability to write ads that generate PR.

Some clients ask all agencies pitching got their business to demonstrate their ability to garner extra publicity. A deliberately shocking ad is the simplest way to get additional media coverage, and even if the media coverage is negative, it can still help to sell the product as advertisers like Benetton have already proved.

12.

Techniques of advertising.

2. This Johns Hopkins educated engineer with an MBA

This Johns Hopkins educated engineer with an MBA from Harvard has turned his original concept into a reported $1 bn-a-year multimedia news and information empire. Today Bloomberg owns a news wire service and a satellite television network.

He also syndicates radio programming, publishes a consumer financial magazine and maintains a Web site that he says gets 45,000 visitors a day. Bloombergs name has become prominent throughout the investment and news-gathering industries. Through Bloomberg has fewer subscribers than Reuters and Dow Jones/ Telerate, his competitors in the financial information business, his system is growing faster and is often praised as easier to use.

Yet, unless you belong to the financial world, you may not have seen his empire growing, but Bloomberg, with his privately held company, may exert more autocratic control than any one man in the information business.



 

 

13.


Date: 2015-12-17; view: 241


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