Ex.19. Give the main ideas of the article.

Ex.20. Go tohttp://en.wikipedia.organd find out what elements brands are made up of. Tell the group about what you have found out.

Ex.21. Choose a well-known brand and analyze its elements.

Ex.22. Role-play. Your partner is a brand designer. You ask him to help you create a new brand of shampoo. He gives you valuable advice.

U N I T 5

Human Resources

Ex.1. Discuss the questions.

What do you know about the work of a personnel manager?

Who can work as a personnel manager? Speak about education, work experience, personal qualities.

Ex.2. Before you read the text, match the words to their meanings.

1. employment 2. assessment 3. compensation 4. to enable 5. issue 6. to oversee 7. to contribute 8. benefit 9. wellness 10. to reward 11. compliance 12. workforce

a) the workers engaged in a specific activity or enterprise b) to make somebody or something able to do or to be something c) the act of making a judgement about something d) something that is given or done to make up for damage or trouble e) to give (something, such as money, goods or time)to help a person, group or organization f) the act or process of doing what you have been asked or ordered to do g) a good or helpful result or effect h) the quality or state of being healthy i) work that a person is paid to do J) to give money or another kind of payment to somebody for something good that has been done k) something that people are talking about, thinking about, etc.: an important subject or topic l) to watch and direct (an activity or a group of workers) in order to be sure that a job is done correctly

Ex.3. Read the text.

Personnel management or human resource management (HRM, or simply HR) is the management of an organization's workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws.

HRM is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.

Effective HRM enables employees to contribute effectively and productively to the overall company direction and the accomplishment of the organization's goals and objectives.

Ex.4. Answer the questions.

1. What do we call people working for an organization? Give 3 synonyms.

2. What is HRM responsible for?

3. What can HR managers do to attract new employees?

4. How do they select new employees?

5. What do HR managers assess?

6. How can employees be rewarded?

7. What kind of reward would be the most suitable for you?

8. How can effective HR management contribute to the accomplishment of the organization’s goal?

Ex.5. Watch Video 8.What things had you learnt from the text before you started watching the video?

Write down what new things about HRM you have learnt from it. Compare your list with your partner’s.

Date: 2015-12-11; view: 932

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Ex.17. Fill in the blanks to complete the article about branding. Use the given phrases. Choose one phrase for each sentence.	\|	Ex.10. Discuss the following issues.

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