Home Random Page


CATEGORIES:

BiologyChemistryConstructionCultureEcologyEconomyElectronicsFinanceGeographyHistoryInformaticsLawMathematicsMechanicsMedicineOtherPedagogyPhilosophyPhysicsPolicyPsychologySociologySportTourism






The Science of Addictive Food

1). Watch the video and put the words from the box in the gaps.

hardwired enhancing spoonful bliss crunch replicate tremendous palatable taste receptors proprietary irresistible vanished

 

1. There’s science behind that ………………. .

2. The food industry is even researching the connection between ………………. on your tongue and the corresponding chemical reaction in your brain.

3. Here is the process for ………………. cheese flavor without the cheese.

4. If they can ………………. that chemical reaction that may happen on your tongue or an aroma, they can simulate the taste of something without it being at all real.

5. The food industry is extremely secretive, competitive and ………………. .

6. When they hit the perfect amounts, they call it “the ………………. point” for sugar, “the mouth fill” for fat, “the flavor burst” for salt, - they know that their products will be ………………. .

7. Scientists agree that these highly ………………. foods can be addictive.

8. it becomes ………………. and it’s very hard to overcome.

9. Just one ………………. lights up the happy zones of the brain in clinical trials.

10. And what happens is then that your brain gets fooled into thinking that calories have ……………….

11. The ………………. amounts of money stand behind creating tastes and smells that feel real but in reality are completely artificial.

 

2). Now watch it again and answer the questions

1. According to the video, what is the goal of the food industry?

 

2. What do food companies rely on in order to understand how to make food attractive to us?

 

3. How long did Michael Moss spend investigating science beyond processed food?

 

4. What are the starting materials for making a cheese flavor?

 

5. What was the former position of Bruce Bradley?

 

6. What is his occupation now?

7. What is one of the reasons why he left the industry?

 

8. What does Michael Moss compare the process of writing of his book to?

 

9. What are the” three pillars” of food processing industry?

 

10. Which word does the food industry hate?

 

11. What did Francis McGlone feed the British chef as a part of BBC program?

 

12. Which food company did he do Neuroscience for?

 

13. Which other part of the body fascinates the food scientists?

 

14. What is a “morish” food?

 

15. What happens when foods have one overriding flavor?

 

16. How did the crackers without salt taste?

 

17. What does the food industry depend on?

 


Date: 2015-12-11; view: 2282


<== previous page | next page ==>
Read the same dialogue translated into Standard English and compare it with your variant of translation | A Fin is a Limb is a Wing
doclecture.net - lectures - 2014-2024 year. Copyright infringement or personal data (0.007 sec.)