Ex.11. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.

1. … helped us design our products to sell better.

2. Sony is … in hi-fi equipment.

3. The computer company has a 25% … .

4. Companies need to produce new products to keep up with … .

5. He was forced to sell below the current … to make a quick sale.

6. A … approach to developing a product is one which puts the desires of the consumer at the centre of the decision about what to produce.

7. As in many other Japanese industries, … at home, Toyota, is not the strongest exporter.

8. Gillette … the business in the USA.

9. … is one where things are bought and sold freely and not under government control.

10. My company has its own …, selling to fishermen and hunters.

11. Women are an important … for Volvo.

Ex.12. Fill in the missing prepositions.

… most consumer goods, producers have become market-oriented … growth … competition and the increasing knowledge … consumers … what is available.

Products, such as cookers, cars, televisions, have to be attractive … the customer to sell … competitors as all the products now perform their basic functions … a similar way. Service industries like banking and insurance have also become more market-driven.

(against, to, about, of, in (2), because of, for)

Exercises in Comprehension

Ex.1. Answer the following questions:

1. What do we call a market for a product?

2. What types of markets do you know?

3. What is a target market?

4. What is a market share?

5. When can the company be called the market leader?

6. What is a market niche?

7. What companies are market-driven?

8. What do companies do a market research for?

Ex.2. Sum up what the text says about:

s different types of markets

s target market

s market share, market segment, market niche

s market-oriented approach

Grammar Revision

Ex.1. Complete the sentences using the correct passive (continuous) form of the verbs in brackets.

1. I can do nothing when I know I (watch).

2. Close the door please, the matter just (discuss).

3. We watched how this information (collect).

4. President’s speech (translate) for the foreign guests.

5. When I came to my native town two years ago, this supermarket still (build).

6. When my father was a worker at this plant this work still (do) by hand.

7. My car (repair) now.

8. Don’t enter the room. My friend (interview) there.

9. The runways (lengthen) at all the main airports.

10. My proposal just (consider) when I came.

11. My office (redecorate) when I moved there.

12. I couldn’t give you our daily program, it still (work out).

Date: 2015-12-11; view: 1212