Marketing Information System and Marketing Research.

English Examination Topics

First Year, School of Marketing

2011-2012

Higher Education in Belarus. Our University.

The role of knowledge and education in society. Types of higher educational establishments in Belarus. A two-level system of higher education. Forms of tuition at Belarusian higher educational establishments. The Belarusian State Economic University: rules of enrolment, schools and conditions for studies, curricula, student life.

University Education in Great Britain and the USA.

The procedure of admission to Universities. Types of Universities in Great Britain and the USA. Peculiarities of the teaching process. University degrees.

The Republic of Belarus.

Geographical position. Natural resources. State and Government structure and bodies.

Belarusian economy: the economic system, sectors of the economy: manufacturing, agriculture, services. Recent economic trends and problems.

Great Britain.

Geographical position, natural resources. State and Government structure and the main bodies. Political parties.

The UK economy: past and present. The main sectors and industries, current trends in the economy. The City of London. Great Britain and European integration.

The USA.

The US geography. Government structure: branches, their bodies and functions. Political parties. National symbols. The main public holidays.

The US economy as a mixed economy. The role of the Government in the economy. The main sectors of the American economy: manufacturing, agriculture, services.

Environmental Issues.

Ecological problems caused by the development of civilization. The consequences of the Chernobyl disaster. International efforts in solving environmental problems. The idea of sustainable development. The Kyoto Protocol.

Economics as a Science.

The subject of economics. Microeconomics and macroeconomics. Three economic issues. Economic systems: market economy, command economy, mixed economy. The role of money in economy: a brief history and functions of money.

Employment.

Definitions of employment and labor. Types of employment: full-time, part-time work, flexi time arrangements, telecommuting (working from home), self-employment, etc. Compensation for work. Problems at work (discrimination). Looking for a job, recruitment.

Entrepreneurship and Small Business.

Keys to success in business. The features of successful entrepreneurs. How to start one’s own business. Franchising as a form of business.

Marketing as My Major.

Definition of Marketing. Core Marketing Concept. Major marketing principles. The concept of Marketing mix and the classification of the elements (4 Ps’). The specialization in marketing: industrial marketing, advertising, pricing, logistics. The reasons for choosing the major.

Marketing Information System and Marketing Research.

The role of information for managing a business. The notion of the MIS, its components and goals. Intelligence gathering: Snooping on Competitors. The definition of Marketing Research. The four steps in the marketing research process. The research approaches. Contact methods. Sampling plan. Research instruments.

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