CORPORATE LOGO DESIGN

A logo is a name, symbol, or trademark designed for easy and definite recognition by the public. A company that invests in a solid logo design is telling its clients or consumers that "we are here to stay", it shows a sign of longevity, which is not only attractive to clients, but is also attractive to potential investors. It's an indicator that you are serious about being successful.

The logo plays a pivotal role in your business. It is often, and should always be one of the first things your customer or client sees and often is a part of what you leave them with. Consider your business card, stationery, business signs, brochures, and all other marketing material; all of these items have or should have your logo on them. Your logo essentially is your signature, your idea of your company that you want them to remember. The three types of corporate logo design are: descriptive, abstract (symbolic), typographic.

Descriptive corporate logo design uses an image to depict or suggest the firm's name or business. Because they are so specific, they work best when conveying an image of a single product line or the character of a company or organization. They are never appropriate for large corporations with a diverse line of products or services.

Abstract or Symbolic is a non-literal and nonfigurative corporate logo design. As such, it doesn't convey an immediate association with a product or service. Abstracts work well for diversified corporations and conglomerate businesses, although they can be used for any business wanting to convey an "abstract look".

Typographic corporate logo designs are sometimes called logotypes. The company name or initials are graphically represented. Descriptive names such as Ford Motor Company verbally identify a company's business and are often appropriate to include in a logo for new businesses. Initials are sometimes used in designing a typographic logo for companies with long-standing reputations.

Tips for a successful logo design:

Keep it simple. The best corporate logo design for businesses are simple and memorable. A good strong image will be remembered and recognized at any size.

Make it clear in Black and White. A corporate logo design and style should reproduce clearly in black and white for photocopying and faxing purposes.

Select colours and stick to them. Corporate logo design colours are an important part of corporate style. Choose your corporate logo colours and then get a colour reference for them to pass on to printers and other suppliers producing goods using your colours. This will maintain consistency of your colours throughout all media.

Minimize colours. By choosing one or two spot colours instead of a full colour design, reproduction costs can be greatly reduced for a range of media, in particular for stationery and corporate literature.

Vector format for Logo. A corporate logo may need to be reproduced at any size in the future, if the initial design is in line (vector) art form it can be scaled up to any size with no loss of image quality. It is much easier to convert a line art design to a bitmap than vice versa.

Think of the future. In many industries, the key services and products of a company may change over time. Do not tie your logo to your current key business unless you are certain of its longevity.

Saturate the entire business. Corporate style and identity should saturate all areas of a company’s marketing from pens to stationery, literature, web site, packaging, uniforms and fleet vehicles. It should be designed to reproduce at any size in any media with no loss of impact or clarity.

YOUR HAIR

One of the first questions women ask is “What colour should my hair be?” It's a good question, since many women who dye or frost their hair are doing it in the wrong shade. Women want to colour their hair for one of three reasons: to stay blonde, to cover gray, to give themselves a boost.

Nature usually does it right, and for many, doing nothing is best. But sometimes it is appropriate to colour hair, and the secret to success is knowing what colour to select. Hair colour is simple once you know your season. To look terrific, any dye colour, frosting, or highlighting should go with your colouring, not against it.

Summers and Winters, the cool seasons, should always strive for ash tonesintheir hair. Autumns and Springs, with their warm skin tones, will look bestingolden or reddish tones.

Winter: Most Winters have brown to black hair. Their hair is beautiful on them just the way it is. A Winter should never frost her hair, nor should she bleach it blonde or add red. It can look striking if it is totally white, but achieving that look through the bottle is usually less than exciting because it looks artificial. Best to wait until it turns white all by itself. A Winter can use natural or black henna, but never red. If you are a Winter, do not let your hairdresser talk you into highlighting, painting, or frosting. Your hair is likely to turn red if stripped with peroxide, and frosting succeeds only in making you look old.

The Winter woman's only question is what to do when she begins to gray. Winter is the season most likely to gray prematurely, and often the gray comes in attractively, creating a salt-and-pepper look. If you keep your hair short and chic, salt-and-pepper can be stunning. Long, unstylish gray hair is dumpy. If your personality does not thrive in gray hair, by all means colour it, but insist on ash brown tones when covering gray. Your hairdresser (or you) should not mix ash brown with any colour that has the word "warm" in it. "Warm" means that red will appear. Mix instead with ash blonde for a lighter, softer colour. A Winter can also use a gray shampoo or one of the shampoo formulas that cover gray naturally. A little gray left in the hair serves to keep it soft in tone. Remember that as you age, your skin fades and it is wise to let your hair lighten also. The rare blonde Winter usually stays blonde and doesn’t need to do a thing. Winter, be happy with yourself as nature made you. Spend your money on diamonds and leave your hair alone.

Summer: Summer's hair, whether blonde or brunette, often has a grayish cast that is beautiful with her Summer palette. The dark brunette Summer, like the Winter, should let her hair be. But a Summer who was once blonde or whose brown hair is light can be blonde successfully since she has a blonde complexion. Frosting is an excellent way for the Summer woman to add life and blondeness to her hair. She should strive for soft ash tones, avoiding all flaxen, golden, honey, or red tones, including henna. Some ash tones turn greenish, so she might ask her hairdresser to use a “warm ash” as long as it doesn’t become too golden. The Summer often gray attractively and may wish to leave the gray for a naturally frosted look. If she wishes to cover it, she must use ash blonde or brown tones. A few Summers have a reddish cast to their hair due to the intense red pigments in their skin. (Summer men often have ash blonde hair and red beards!) These Summers can use a gray shampoo to tone down the red if they wish or leave the highlights as they are.

Some Summers need contrast but want to be blonde. Ash blonde comes in many degrees, so don’t forget the possibility of dark ash blonde for facial contrast, with pale ash streaks or frosting for “glamour.”

Autumn: The Autumn woman is the one who looks terrific in red highlights. An Autumn who was a blonde child and wishes to stay blonde should always use golden blonde tones. Ash blonde will make her pale and will not harmonize with her face and clothes. For the other Autumns, auburn, red, and warm brown tones are the best shades. They should avoid ash tones. Redheaded Autumns should never let their gray show until they are completely gray. As gray hair comes in on an Autumn, it tends to be yellow-gray-aging rather than chic. But once an Autumn’s hair has turned completely gray, its overall warm tones can be most attractive. An Autumn is wisest to stay away from frosting. The two-tone look is usually not as flattering on her as highlighting or a painted effect, which looks like natural colouring from the sun.

Spring: Many Springs have warm blonde or brown hair that has darkened to a golden shade and looks beautiful just the way it is. If a blonde Spring wants to stay blonde, she should use flaxen or golden blonde hair colouring, never ash. She also should stay away from frosting, though she can use the painted or highlighting effect. A Spring is the youthful type and should not use any hair colour that looks too sophisticated or appears gray. Her hair does not gray attractively, and she is wise to colour it during its “coming in” years. But once it is completely gray, or white, its warm colour is flattering. To cover gray, Spring can use auburn, golden brown, or golden blonde hair colouring. Some Springs are redheads and should keep that red hair forever. “Warm” is the word to look for on any bottle of dye.

HAIR COLOUR

One of the first questions women ask is “What colour should my hair be?” It's a good question, since many women who dye or frost their hair are doing it in the wrong shade. Women want to colour their hair for one of three reasons: to stay blonde, to cover gray, to give themselves a boost.

Nature usually does it right, and for many, doing nothing is best. But sometimes it is appropriate to colour hair, and the secret to success is knowing what colour to select. Hair colour is simple once you know your season. To look terrific, any dye colour, frosting, or highlighting should go with your colouring, not against it.

Summers and Winters, the cool seasons, should always strive for ash tonesintheir hair. Autumns and Springs, with their warm skin tones, will look bestingolden or reddish tones.

Winter: Most Winters have brown to black hair. Their hair is beautiful on them just the way it is. A Winter should never frost her hair, nor should she bleach it blonde or add red. It can look striking if it is totally white, but achieving that look through the bottle is usually less than exciting because it looks artificial. Best to wait until it turns white all by itself. A Winter can use natural or black henna, but never red. If you are a Winter, do not let your hairdresser talk you into highlighting, painting, or frosting. Your hair is likely to turn red if stripped with peroxide, and frosting succeeds only in making you look old.

The Winter woman's only question is what to do when she begins to gray. Winter is the season most likely to gray prematurely, and often the gray comes in attractively, creating a salt-and-pepper look. If you keep your hair short and chic, salt-and-pepper can be stunning. Long, unstylish gray hair is dumpy. If your personality does not thrive in gray hair, by all means colour it, but insist on ash brown tones when covering gray. Your hairdresser (or you) should not mix ash brown with any colour that has the word "warm" in it. "Warm" means that red will appear. Mix instead with ash blonde for a lighter, softer colour. A Winter can also use a gray shampoo or one of the shampoo formulas that cover gray naturally. A little gray left in the hair serves to keep it soft in tone. Remember that as you age, your skin fades and it is wise to let your hair lighten also. The rare blonde Winter usually stays blonde and doesn’t need to do a thing. Winter, be happy with yourself as nature made you. Spend your money on diamonds and leave your hair alone.

Summer: Summer's hair, whether blonde or brunette, often has a grayish cast that is beautiful with her Summer palette. The dark brunette Summer, like the Winter, should let her hair be. But a Summer who was once blonde or whose brown hair is light can be blonde successfully since she has a blonde complexion. Frosting is an excellent way for the Summer woman to add life and blondeness to her hair. She should strive for soft ash tones, avoiding all flaxen, golden, honey, or red tones, including henna. Some ash tones turn greenish, so she might ask her hairdresser to use a “warm ash” as long as it doesn’t become too golden. The Summer often grays attractively and may wish to leave the gray for a naturally frosted look. If she wishes to cover it, she must use ash blonde or brown tones. A few Summers have a reddish cast to their hair due to the intense red pigments in their skin. (Summer men often have ash blonde hair and red beards!) These Summers can use a gray shampoo to tone down the red if they wish or leave the highlights as they are.

Some Summers need contrast but want to be blonde. Ash blonde comes in many degrees, so don’t forget the possibility of dark ash blonde for facial contrast, with pale ash streaks or frosting for “glamour.”

Autumn: The Autumn woman is the one who looks terrific in red highlights. An Autumn who was a blonde child and wishes to stay blonde should always use golden blonde tones. Ash blonde will make her pale and will not harmonize with her face and clothes. For the other Autumns, auburn, red, and warm brown tones are the best shades. They should avoid ash tones. Redheaded Autumns should never let their gray show until they are completely gray. As gray hair comes in on an Autumn, it tends to be yellow-gray—aging rather than chic. But once an Autumn’s hair has turned completely gray, its overall warm tones can be most attractive. An Autumn is wisest to stay away from frosting. The two-tone look is usually not as flattering on her as highlighting or a painted effect, which looks like natural colouring from the sun.

Spring: Many Springs have warm blonde or brown hair that has darkened to a golden shade and looks beautiful just the way it is. If a blonde Spring wants to stay blonde, she should use flaxen or golden blonde hair colouring, never ash. She also should stay away from frosting, though she can use the painted or highlighting effect. A Spring is the youthful type and should not use any hair colour that looks too sophisticated or appears gray. Her hair does not gray attractively, and she is wise to colour it during its “coming in” years. But once it is completely gray, or white, its warm colour is flattering. To cover gray, Spring can use auburn, golden brown, or golden blonde hair colouring. Some Springs are redheads and should keep that red hair forever. “Warm” is the word to look for on any bottle of dye.

HAIR STYLE

For hair style you should consider five points: your type, the shape of your face, the kind of hair you have, how handy you are with it, and your life style. A good hairdresser is your best friend, and you must give him or her as much information as possible about you and your hair. Discuss your facial shape and your life style. He or she is trained to help you achieve flattering lines. If your face is long and thin or rectangular, you will want to add fullness to the sides of your face. If it is round or square, you should minimize the sides. If you run into a stylist who wants to give you the “latest” without regard to how it looks on you, find another one. Don’t hesitate to insist that you are the classic rather than the dramatic type if you are being urged to have a frizzy and you feel it isn’t for you.

An excellent cut is a must. I have moved many times over the last fifteen years and one of my first problems after relocating is finding a good haircut. My best tip, tried and true, is to keep an eye out for someone whose hair looks the way you would like yours to look and ask who her hairdresser is. Most people, even strangers, are flattered to be asked and are happy to share this information. But remember that some hairdressers are best at cutting certain types of hair— naturally curly, limp and straight, thin or thick. For this reason it is best to find a woman whose hair is of similar texture to yours. Spend money on your haircut. A good cut makes all the difference in your daily appearance.

Long hair is fine for young women, but after thirty-five it is aging. Then it is best to keep shoulder length the limit, or wear a style swept off the face. After all, gravity tends to pull the face down, so we need to keep our hair on the “up” side. The older the woman, the shorter the hair. Many men love long hair, and some women in their middle years keep long hair to please a husband or friend. Perhaps the reason is the youthful or sexual connotation of lengthy locks, but in both cases too-long hair defeats the purpose. Shorter hair on an older woman is both more youthful and sexier. Hair is a marvelous tool with which a woman can express her sexuality and how she feels about herself. Women who neglect their hair or wear an unflattering style are telling the world they are afraid to be beautiful.

Your hair style can date you, so do keep abreast of fashion. If you are wearing the same hair style you wore ten years ago, you undoubtedly look less youthful than you could. By the same token, wearing an “in,” super-short, severe cut when you are a romantic needing femininity and curls is sacrificing your beauty to fashion. Be fashionable, be chic, but always be yourself. Adapt the current trend so that it works for you. The right hair colour and style work wonders for your total appearance.

Date: 2015-12-11; view: 817