Discuss the first step in creating effective advertising for getting needed facts through research.

Consider the second step in planning the advertisement.

Discuss the final step.

GRAPHIC DESIGNER

1. Read and translate the text. What is the main idea of the text?

2. Find unknown terms and words in the text and give their translations?

Look around your desk. What do you see? Perhaps a notebook, a magazine, a web site, computer screen and a pen or two. If you examine each item you will have a chance to find several things created by a graphic designer. The notebook, pens display company logos. The magazine has several illustrations in a single ad. The web site has a cool new design and some animated features. The fact is, nearly everything has a "graphic identity" now. This helps people recognize different brands and companies.

Graphic designers begin a design project by talking to the client or supervisor. Next, they use a variety of print, electronic, film media to create art and prepare sketches or images according to the client's needs. If their work is a part of a larger project they will consider the project's goals. Graphic designers then draw a sample of the proposed layout or create the layout on a computer screen. They present their sketches and layout to the art director or client for approval. Together, they suggest improvements and make changes as necessary.

Designers must be able to work under extreme time pressures and very defined financial and design limits to produce quality material. Salesman skills are very important if you want to see your design. When projects are underway, a graphic designer expected to work long hours brainstorming. Graphic designers must have talent and an understanding of the business world, including issues of finance and production, and should be familiar with computer technology. Basic professional coursework should include design, drawing, computer artwork, and specific knowledge relating to any area of specialization.

Graphics, which were the original focus of image consultants, are concerned with the overall visual presentation of the organization. The graphics system should dictate the design style of the company's literature, signs and stationery. It involves coordinating the style of the typeface, photography, illustrations, layout, and colouring in all the company's graphics. The logo is the heart of the corporate design system.

Unlike nomenclature, logos can be changed subtly over time to reflect the evolving corporate identity.

Graphic design creates a pleasing layout from text and graphics. That design might be a brochure, a logo, a Web page, or an advertisement. The list doesn't end there either. Here are some definitions:

Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Today's graphic designers often use desktop publishing software and techniques to achieve their goals.

Graphics design is the creation of visual media, usually for marketing. Business cards, logos, publications, brochures, postcards or mailings, invoices, and books are all products of graphics design.

Some designers don't work with text at all, such as an illustrator or a digital artist. And some designers do it all: print, Web, layout, and illustration.

3. Answer the following questions:

1. What do graphic designers begin a design project with?

2. What kind of process is graphic design?

3. What are the products of graphic design?

4. Translate the abstract of the text from the words: “Graphic designers must have talent …” .

Date: 2015-12-11; view: 653