InPrivate Browsing

Keep your data more secure and protect your privacy when you're surfing the internet by using the InPrivate function.

InPrivate Browsing helps prevent Internet Explorer from storing data about your browsing session: this includes cookies, temporary Internet files, history, and any other personal data that is automatically collected as you visit websites.

SmartScreen Filter

Protect yourself against malicious websites with this new security measure.

Whenever your surf the web, some of the information about your visit is automatically sent to the website provider. Filtering helps you control this information and choose which providers (if any) receive information about the places you visit.

Search Suggestions

How would you like to perform a search without leaving the page you are on?

Keep an eye out for the instant search drop-down menu which provides handy search suggestions when typing your query.

Add a search provider to Internet Explorer 8 by checking the 'Make this my default search provider' in the Add Search Provider dialog box.

Above are the new technoly that has been added to Windows Internet Explorer which enables more advanced search etc. ASOS is also able to use this for many other reasons. This is why ASOS must update their Windows so that they are able to use these function and also for them to add their information in these search areas etc.

Problems of managing overload of market feedback/Challenge of more complex analysis/Challenge of revising marketing goals commensurate with organisation’s capacity to process feedback

Businesses that are situated online receive more customer feedback than any other businesses. Feedback can include compliments, complaints, and opinions on something; basically it can be about anything a customer desires to let the business know. Feedback is a very good way of marketing and most business appreciate customer’s opinions and ideas and use it to their full advantage to satisfy a customer. Internet marketing allows businesses to use this but many errors can occur such as the problem of managing the volume of individual/group customer profiles. As online organisation are seen globally and everyone has access and opportunity to write to the business the issue of many and overload of comments can become a concern when there are no response by the business. Business online are mostly in communication with their customer through the internet/online which shows that this overload of customer feedback can become a problem. ASOS can have this problem occur within the business but they have thought through it and makes sure that everyone is being answered to by having a staff always present to give back thoughts and comments immediately.

Just analysing this image above shows that ASOS are receiving many comments, emails at a rapid pace, but as shown before ASOS has staff on board to reply for good customers service/satisfaction.

-Security of site information and payment systems

This issue is a big one, as security online is important. There are many unreliable sites that contain many viruses, hacker access etc. Online businesses are faced with this concern all the time as it involves customer’s personal details and also the businesses itself. Internet is not always trustworthy such as ‘others’ might be able to see or gain access to the site and the payment systems. This also leads to another challenge that businesses are faced when with using internet marketing is...

-Low customer confidence in payment security

-Problems of channel conflict and ‘disintermediation’

This is another issue raised for businesses to be considered mostly for online businesses as problems can occur for suppliers to understand businesses wants in stock when using internet marketing. Also some conflicts can be arise between the suppliers and businesses and also cutting out the middle man in the supply chain can also lead to some conflicts.

-Challenge of linguistic/cultural sensitivity

This means that businesses may find it a challenge of offering many their site to be written in many languages for customers all over the world that do not have the ability to read English even though English is an international language. Also some cultural issues of customers can have an effect on businesses online. ASOS is open internationally and might lose out on few customers if they did not understand English as ASOS does not provide any language bar. To overcome this ASOS may face this challenge and include a language bar by maybe getting a linguist to create this on their website, so that customers are able to change the site to their suited language.

Their available internationally but they do not provide anywhere on their website to be changed into a different language.

There are many challenges faced by businesses using internet marketing when focussing on the competition through global website visibility as some mentioned in detail above...there are also issues that occur such as:

-Challenge of delivering to the higher reliability expectations raised

This is a challenge to online businesses because for example if their website has many fancy features and looks admirable that impresses customers and gives them an impression of high quality goods and services from looking at a website customers will end up judging their business to be of the same high level where customers will end up relying on those businesses to deliver those expectations raised.

ASOS has created a website that gives customers the impression of high quality and their challenge is to deliver to the high reliability expectations raised by customers. They have faced the challenge by offering many delivery options and offer many high quality goods and also use the method of feedback from customers to know they have offered their best to the consumers.

ASOS high quality goods:

ASOS delivery options: (aim- impeccable delivery)

Etc.

-Problems of ensuring maximum access via ISPs and search engines

When businesses enter their organisation online with a creation of a website not many people will have the knowledge of knowing it is in the World Wide Web. This is the challenge faced by online businesses as it is important to be recognised to get people viewing the website. The challenge will be for them to get hits on their website so that it becomes more recognised. Also when customers/individuals enter a word on search engines that relate to the businesses, those businesses with many hits will determine the search engine to put their web address in the first few columns that also gets them to receive more hits.

ASOS has many hits and is well recognised by many people, but they still face this challenge even though they have used searched engines and feedback strategy and social network to get more hits day by day.

-Challenge of additional legal complexity

This is very important to overcome this challenge as all businesses have to abide by the laws given for them. For example there are laws that business stores have to abide such as selling tobacco or alcohol to those above the age limit. There are other laws also such as a shop window where businesses aren’t allowed to stick ‘inappropriate’ images, text etc; this also has to be abided by businesses online as they are not allowed to present some information, picture on their website a few examples of rules and regulations applied by the government for online businesses are such as: Sale and Supply of Goods and Service Act; Health and Safety Act etc.

ASOS has to face this challenge by making sure everything in their website is has nothing that is against the law and also when delivering the same needs to be done.

Date: 2015-02-28; view: 628