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You have a headline and key words. Make up a short article.

 

Headline Key words
1. Beach Hero who Wrestled Shark Sacked for Sick-leave Holiday Holidaymaker Australian beach A group of children Tail 6ft-long whaler shark Bravery Newspapers and TV broadcasts Dismissal Sick leave  
2. No one thought I’d be around longer than five minutes Designer Oh-so-trendy life Reflect personality Business person in fashion Business degree Successful company Collaborations New shopping centre
3. Heart of the City Human body Urban growth Migrants Rural areas Key organs of the city’s metabolism Economic wellbeing Energy consumption Commute to work Significant impact
4. Consumer Debt Takes a Holiday Buyers American shopper Inflation Low interest rates After-tax income Borrow Mortgage-refinancing boom Consumption Personal savings income
5. Why U.S. Kids Don’t Eat Right Double Epidemic Physician Nutrition programs for children Food companies Industry pressure Nutritional science Heart disease Cafeterias School lunches Food activists  

 

Task 1.9*.

 

Choose some newspaper / magazine articles. For each cut out a headline. Separate the headlines and the articles, then mix them. Let your group mates match them.

 

2. Read the story lead.

 

The lead, sometimes spelled "lede" is the most important part of a news story, as it is used to pique interest in the readers and inspire them to read the full story.

 

When creating a lead, the author determines the most important information. Every story presents numerous questions and among them are always who, what, where, when, why and how? According to a lead-writing guide on the Purdue University Online Writing Lab, the writer emphasizes the most important of these questions and explains the rest later.

 

There are a few different types of leads a writer can choose from. It also depends on whether the story is a feature or a hard-news story. For a hard-news story, the author seeks out the conflict or problem he is addressing in the story. Purdue's Online Writing Lab says that the conflict of a story often makes a powerful lead. For a feature story, perhaps an anecdotal lead would be more appropriate. Anecdotal leads give stories a human face. Anecdotes inform readers of a personal experience or story which ties back to the bigger picture: the news. Usually anecdotes are used to tell the story of an individual featured and to suck readers into the rest of the article.

When writing a news lead, the author is specific and to the point. The last thing he wants is to confuse the readers in the first paragraph. The point of a good lead is to draw readers in and make them want more. But just because sentences are simple and easy to understand does not mean that leads have to be boring. It is still possible, and very common, for journalists to entice their readers and have fun with the lead.



 

Task 2.1.

Match the lead to the headline

Lead Headline
1. With muted earth tones, soft suedes and artsy-craftsy prints, designers are returning to the ’70s (again). a. The Chef Enrique Olvera’s Rhapsodic Ode to Mole
2. Marianne Faithfull, legendary musician, actress and thorny English rose who is touring the world in support of her 20th album, “Give My Love to London,” takes on Mike Tyson, knockout king, acclaimed memoirist and pigeon enthusiast whose Scooby Dooesque cartoon series, “Mike Tyson Mysteries,” is now airing on Adult Swim. b. Alec Soth, Billy Bragg and Friends Team Up For a Multimedia Tribute to the American Road
3. With two Vik Retreats in Uruguay’s José Ignacio, Alex and Carrie Vik — husband-and-wife art collectors, wine lovers and hoteliers — have cornered the market on intimate, high-design properties in the small fishing village. c. Lost in Time
4. A walk down a narrow passageway in the Spitalfields district, where 17th-century Huguenots meet immigrant laborers and contemporary artists — and time seems to misbehave. d. Strolling Along East London’s Fournier Street
5. Michael Kors takes his one-man show — glamorous fashions, zingy one-liners, crazed fans and all — on the road. e. An Intoxicating Chilean Getaway
6. The man behind the acclaimed Pujol in Mexico City, who is soon to open Cosme in New York City, reflects on the power of one of Mexican cuisine’s signature dishes and shares his recipe for it here. f. What Made Me
7. Margaret Braun, whose grandiose designs have graced a royal wedding and lit up a Brooklyn foodie festival, takes pupils on a culinary tour of Marche next month. g. In Los Angeles, a Design Pop-Up Gets Philosophical
8. The artist discusses the political aspect of her artworks and FAT Magazine, a conceptual project that doubled as a declaration of love to NYC. h. An American in Shanghai
9. The lensman and the singer-songwriter hit the highway in honor of Aperture’s new book, “The Open Road,” to trace the path of the song “Rock Island Line” through images and performance. i. A Sugar Artist Leads a Cake Walk Through Central Italy
10. “If You Lived Here You’d Be Home By Now,” inspired by a canon of thinkers and opening tomorrow at the boutique Tenoversix, features pieces that combine classical beauty with new modes of production. j. A Dual Review of What’s New, Starring Marianne Faithfull and Mike Tyson

 

Task 2.2.

Match the lead to the article

Lead Article
1. A new pizzeria by Restoranny Sindikat hits all the marks a. Now, he's relaxed. He's not blissful or weightless, but things seem a little easier. His eyes are still locked on some invisible being off in the middle distance, the one he stares at more often than not. It's the spring of 1967. Bob Dylan has temporarily eluded the insatiable, charging beast that was (and is) worldwide fame. The beast had first reared its head six years prior in New York City. The beast appeared in London in 1965 and asked Dylan if he cares what he sings about. More than likely, the beast sent Dylan speeding toward momentary escapism on a Triumph motorcycle, a motorcycle that would crash on July 29 1966, under mysterious circumstances, a crash that would lead Dylan to this house and another, with instruments in a living room and reel-to-reel tape in a basement, with a sleeping dog, with scattered pieces of a young life and a young career that would eventually be put back together in new, exciting ways.
2. Nearly 40 metro stations across Moscow will become enhanced for the visually impaired by the end of the year. b. There's usually something eerie about restaurants buried inside shopping centers. Tucked away at the end of a brightly lit hallway, neighbored by darkened shop windows sheathed behind metal grates, the mall-raunt can seem isolated, like the last loner lingering at the bar at closing time. … As its name suggests, the pizzeria offers a selection of the Italian pies, which includes both traditional hits such as pepperoni and four-cheese and creative experiments (including a sweet pizza topped with every child's favorite spread, Nutella). Our slightly sweet pizza topped with house sausage and fennel was a bit lacking on cheese, but crispy and light enough for an appetizer.   We were intrigued by a warm onion tart topped with ice cream made from aged parmesan. Onion? Pie? Ice cream? Actually, a winning combination: The creamy cheese was a warm and savory complement to the flaky homemade crust and caramelized onions.
3. Esquire writer-at-large (and Canadian) Chris Jones reflects on the current state of his homeland c. Yesterday, Canadians followed those patterns like mice. First crackles came in texts from family and friends: “Not sure you’ve heard the news, but I’m safe.” Safe from what? Of course you’re safe. Then we saw videos of gunfights on Twitter and scenes of our unfamiliar and frightened capital on TV. Then there were reports of a shooting at a nearby mall, three or more catastrophes unfolding, that this wasn’t just one lonely domestic lunatic’s cowardly crusade but the invasion of some sinister foreign army. We felt angry and rattled and began writing eulogies for our quiet little country. And then—and then we woke up to a beautiful blue-sky day, and we broke the pattern. We chose to follow Norway’s noble lead in the face of the unimaginable. We chose grief, not vengeance. We chose resolve, not boots. The scene that settled it came this morning in the same hallways that rang with gunfire only twenty-four hours before. Yesterday, Kevin Vickers, the silver haired sergeant-at-arms of our House of Commons, did his job. This morning, he did it again. He walked out in his flowing black garb, with his funny hat, and with our shining ceremonial mace over his shoulder, the way he has before every session of Parliament he has protected. He received a standing ovation from the rows of grateful politicians and more applause in living rooms and offices across the country. Vickers—a former Mountie from the New Brunswick town of Miramichi, because of course that’s who he is—nodded, took off his hat, and walked out.
4. A partial eclipse of the sun will be visible throughout much of North America tonight. Here's how to see it. d. bottles from Spain and South America - the clever minds behind Bontempi have opened a restaurant that seizes on the momentum. Primitivo is wine-themed, with a dining-room sommelier and dishes made to be paired with certain vintages. For extra measure, many items on the menu are prepared with wine. While a few amateur mistakes keep the restaurant from fully living up to its conceit, a warm atmosphere and good food keep it from getting too, er, primitive.   Primitivo is located in a hard-to-find spot among the repurposed factory buildings of Krasny Oktyabr. In a nice touch, when we called to say we were lost, the host came bounding outside to guide us. It's small, with only about a dozen tables, and the menu is short and changes regularly - a promising sign that the chef knows what he's doing. Dishes are divided between "classics at Primitivo" and "once at Primitivo" - in other words, fixed and seasonal. Suggested pairings, for some reason, are only listed on the seasonal menu. The fixed menu offers tartare, sardines, oysters and quail, as well as an unexpected wild game section that includes wild boar sausage and smoked goose. Vegetarians have to console themselves with risotto.
5. Smelling like a 1960s strip club and dying at 50 is now considerably less likely at Reynolds American. e. SCOTT RAAB: It's 8:30 A.M. and you've already been working for two hours? TAYLOR SWIFT: We were at the Empire State Building because we're shooting for the livestream on Monday. There will be a wide helicopter camera shot on the Empire State Building, and I will be up on the top platform waving. It's so exciting to unveil who you've been for the last two years. My life has changed drastically in the last year and a half.   SR: Musically? Geographically? TS: Everything. I never thought I'd live in New York, because I thought I'd be too overwhelmed by how busy and bright and crazy the city is. Then all of a sudden, this year, all I wanted to do was live in New York. I never thought I would be so happy being completely unattached to anyone romantically. SR: Why do you think there's so much attention paid to your dating habits? TS: I think with every celebrity story there has to be a "Yeah, but …" Take Beyoncé: She's incredibly talented, gorgeous, perfect role model for girls, empowering women all over the world. Yeah, but … let's try to pick at her marriage. I think that every celebrity has that. And predominantly women, unfortunately. SR: You're judged constantly. Your private life is clickbait. TS: I would date someone, figure out we weren't compatible or figure out we didn't work out, and then we'd break up. That seems like a very normal thing for a young 20-something to do, and that is my biggest scandal. I think it's healthy for everyone to go a few years without dating, just because you need to get to know who you are. And I've done more thinking and examining and figuring out how to cope with things on my own than I would have if I had been focusing on someone else's emotions and someone else's schedule. It's been really good.
6. On the heels of her latest song, the beautiful artist tells us all about NYC living, the Nashville work ethic, and the binder full of men who have threatened to kill, kidnap, or marry her f. Currently, Polezhayevskaya, on the purple line, has been equipped with yellow tactile paving for the visually impaired at the edge of its train platform, and the feature will appear at another 38 stations, according to a statement published Thursday on the Metro’s official LiveJournal blog. Special lighting will be installed on the edges of platforms at 17 stations: Maryina Roshcha, Dostoevskaya, Trubnaya, Sretensky Bulvar, Zyablikovo, Shipilovskaya, Borisovo, Elektrozavodskaya, Kuntsevskaya, Slavyansky Bulvar, Strogino, Volokolamskaya, Mitino, Pyatnitskoye Shosse, Mezhdunarodnaya, Novokosino and Alma-Atinskaya. Additional stations will undergo changes to enhance lighting.
7. He was ahead of his time, as always g. Hillary Rodham Clinton had just finished telling the crowd that North Carolina families could count on Senator Kay Hagan when the chants of Oliver Merino — a 25-year-old whose mother, an undocumented Mexican immigrant, faces deportation — grew louder. He held a sign that read, “Hillary, do you stand with our immigrant families?” and shouted that his mother lives in constant fear of deportation. “I have to say that I understand immigration is an important issue, and we appreciate that,” Mrs. Clinton said. “We thank you for your advocacy.” President Obama has promised executive action on immigration change after the midterm elections. But immigration activists have already turned their focus — and their frustration — to his potential successor. The incident at a rally here on Saturday was only the latest time members of a group of young, undocumented immigrants who call themselves Dreamers have aggressively confronted Mrs. Clinton. Behind the public confrontations is a quieter but concerted effort by a critical bloc of young Latinos to urge others like them not to automatically support Mrs. Clinton in an increasingly likely 2016 presidential campaign.
8. Five ways to make your favorite suit cold-weather ready h. The partial solar eclipse is set to start around 5:50 p.m. Eastern, though you should check NASA's chart for the best viewing times in your area. Skywatchers will see the sun dim to a small sliver in the sky as the moon passes in front of it. Because you never listened to your parents, here's a reminder: don't stare directly at the sun, especially during an eclipse! However, you can see the eclipse without burning out your retinas. If you insist on staring directly at the sun, the Bad Astronomy blogger Phil Plait recommends getting some eclipse shades, which may be available at your local hobby shop, museum, or planetarium. Filters made of the same material are available for telescopes, binoculars, and cameras, though in all cases it's best to limit your exposure to the sun. Do not use a regular pair of sunglasses for the event. You can also try the eclipse-viewing method many of us learned in grade school: Punch a quarter-inch hole in a piece of paper or index card, and use it as a pinhole camera to project the eclipse onto a piece of paper below. This way you can see all the action as the moon crosses over the sun without hurting yourself. If you're feeling industrious, the Exploratorium has posted instructions for a more complicated pinhole method.
9. The targeting of Hillary Rodham Clinton comes amid growing disillusionment about President Obama’s failure to enact immigration reform. i. No. 2 tobacco pushing tyrant Reynolds American is going smoke-free, at least in the workplace. This means employees of the father of perished cartoon phallus Joe Camel will no longer be able to smoke at their desks, or anywhere else in the office—not even in the fitness center. So much for those hack-and-jog spitballing sessions on the corporate treadmill, eh? Fascists. Citing not health reasons—heaven forbid they freely acknowledge the 90 percent of lung cancer deaths that are attributed to the joys of smoking butts—but instead reports of more and more folks eschewing cigarettes in exchange for living and breathing, currently around 82 percent of us. Reynolds spokesman David Howard told Marketwatch, “We believe it’s the right thing to do and the right time to do it.” If you happen to be a Reynolds employee and are getting a little breathless at the thought of no longer chain smoking your way through the day, well, that’s probably emphysema. Just kidding! Kind of. We're not kidding. But seriously, folks, don’t sweat it. You can still chew, or puff happily on your e-cig, and Reynolds is on top of the situation, planning to build a whole new office area for the 20 percent of their staff who are smokers. It’s the least they can do, eh?
10. A new Krasny Oktyabr restaurant focuses on wine but flubs the details j. Though a well-fitting suit is unquestionably the best-looking and most versatile outfit in any man’s wardrobe, the cold is often quick to remind us that the suit may not be the most . . . well, suitable choice for the winter. On frigid days, all we want to do is toss on snow pants and the chunkiest cardigan we can get our hands on, but it’s rather hard to waltz into a business meeting decked out like you’re headed on an artistic expedition without feeling a bit silly. So, what’s a cold man to do? Well, thankfully there are ways to insulate yourself against the elements without sacrificing an iota of style. But building a suit that’s right for the season means more than just making it warmer—you’ve also got to think about the look. Fear not. As the colder months approach, we’ve got the guide to keep you covered.

 


[1] Tasks marked with a *symbol require some special preparation, so they can be used as a home assignment


Date: 2015-01-29; view: 181


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